All ThingsMarketing
All Things Marketing
Top SEO Factors for Small Town Businesses
Top SEO Factors for Small Business Boost Exposure to the Right People As of 2023, there are approximately 33.3 million small businesses in the United States. Interestingly, a significant proportion of these businesses—about 26.5 million—are run by a single person...
5 KPIs Every Business Owner Should Track
% of New Customers Growth Indicator: The percentage of new customers is a direct indicator of business growth. A high percentage of new customers signifies successful marketing and outreach efforts, suggesting the business is expanding its reach and attracting...
SEO Case Study: Ag Equipment Website
SEO Work: Background OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on...
What Does it Mean to “Dare to Dave?”
At OpGo Marketing, we’re always looking for ways to shake things up and bring a little extra magic to our workplace. As part of our mission to create the best place to work, the Culture & Inclusion Committee (CIC) has been hard at work, focusing on...
OpGo Marketing: A Brand Reimagined
OpGo Rebrand At OpGo, our mission has always been to help growing businesses by providing access to expert marketing at affordable rates. As we have evolved and expanded, we recognized the need to refresh our brand to better represent who we are today and how our...
How to Use Analytics to Improve Your Email Marketing
Email marketing is one of the best ways to keep your customers engaged, drive sales, and build a loyal community. But how do you know if your emails are hitting the mark? That’s where analytics come in! Set Your Goals and KPIs First things first, what do you...
Custom Bins in Looker Studio
New Feature: Custom Bins in Looker Studio If you’ve been in Looker Studio in the past couple of weeks, you might have noticed a new feature in your data sources and charts: custom bins! Custom bins make it easier to categorize dimensions without having to use a...
Why Small Businesses Need SEO
One of the fastest ways to grow organic traffic is by leveraging a comprehensive content marketing strategy focused on creating high-quality, SEO-optimized content. This includes keyword research, on-page SEO optimization, consistent content creation, and effective...
Why Google Renamed “Conversions” to “Key Events”
Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you...
How to Track PDF Downloads in GA4
Unlock the power of insights on your website’s engagement with our guide on “How to Track PDF Downloads in GA4”. No matter the nature of your website, tracking users’ engagement can provide valuable insight on their intent and experience. Depending on what kind of...