All ThingsMarketing
All Things Marketing
Stay Ahead of the Game: The Latest Digital Marketing Trends
The digital marketing landscape is rapidly evolving, and keeping up with the latest trends can be challenging for businesses. With new technologies and innovative marketing tactics emerging all the time, it's essential to stay up-to-date and ahead of the competition.
Capturing Attention with Captivating Imagery
In today's digital landscape, visuals play a critical role in capturing the attention of potential customers. From social media posts to website designs, the right imagery can effectively communicate a message and set your brand apart from the competition.
AD CAMPAIGN BENCHMARKS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
DIGITAL MARKETING GLOSSARY
WE FOUND THESE TERMS CAN BE CONFUSING FOR THOSE JUST GETTING STARTED WITH DIGITAL MARKETING, SO WE PUT THEM HERE FOR REFERENCE. IMPRESSIONS Each time your ad is displayed on a webpage, that’s counted as an impression. Often, the term is used in the world of paid...
PAID SEARCH 2022
There are many changes happening with Google Ads. Performance Max campaigns are recommended. Expanded text ads are being phased out. Combined audiences will enhance targeting, etc. See below for more detail. PERFORMANCE MAX CAMPAIGNS Performance Max is a new...
SEO TOP 10 TIPS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
HOW TO SET UP A FACEBOOK SHOP PAGE
The following is a more detailed breakdown of what needs to be done in order to sell your products directly on Facebook & Instagram. (Facebook Page, Business Manager Account, Shop / Commerce Account, Catalog, Ad Campaign) Step One: Set up a Facebook Page Set up...
CREATING EMPOWERMENT WITHIN OUR TEAM
How Prioritizing Work-Life Balance Contributes to Client Success At OpGo Marketing, we prioritize work-life balance for all of our employees. Without a healthy work-life balance, we believe we aren’t providing our team the chance to perform at the level they...
UTILIZING YOUNG VOICES TO SET YOUR BRAND APART
OpGo Marketing is full of young talent that brings innovative ideas and solutions to the table. Oftentimes, young voices are overlooked but at OpGo we use this young talent to our full advantage. Our clients have seen first hand how much skillset a passionate young...
WHY YOU SHOULD BE TESTING YOUR DIGITAL MARKETING
No matter what type of business you are or how much you are spending on ad campaigns, you should always be testing. No matter what. If you want to be found on Google searches, related websites, in apps, or on YouTube, dynamic campaigns are a necessity. With...