All ThingsMarketing
All Things Marketing
CREATING EMPOWERMENT WITHIN OUR TEAM
How Prioritizing Work-Life Balance Contributes to Client Success At OpGo Marketing, we prioritize work-life balance for all of our employees. Without a healthy work-life balance, we believe we aren’t providing our team the chance to perform at the level they...
UTILIZING YOUNG VOICES TO SET YOUR BRAND APART
OpGo Marketing is full of young talent that brings innovative ideas and solutions to the table. Oftentimes, young voices are overlooked but at OpGo we use this young talent to our full advantage. Our clients have seen first hand how much skillset a passionate young...
WHY YOU SHOULD BE TESTING YOUR DIGITAL MARKETING
No matter what type of business you are or how much you are spending on ad campaigns, you should always be testing. No matter what. If you want to be found on Google searches, related websites, in apps, or on YouTube, dynamic campaigns are a necessity. With...
GOOGLE ANALYTICS 4- THE FUTURE OF WEB ANALYTICS IN ONE ADVANCED TOOL
The official premiere of Google Analytics 4 took place on October 14, 2020. From now on, users can analyze the data more precisely and navigate the interface of this tool more efficiently. The new version of GA4 responds to the increasing demands of users and...
DIFFERENCE BETWEEN A MARKETING AGENCY AND HYBRID CONSULTANT
Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some...
PLAN YOUR MARKETING FOR 2022
Having a plan in place will give you peace of mind for 2022. We have pooled together some of the new trends that should be considered in your 2022 marketing plan. Some of the trends are short-form video, influencer marketing, connected TV (CTV), and audio /...
GET YOUR WEBSITE READY FOR THE HOLIDAY SHOPPING SEASON
Do you have any type of product page on your site? Now is the time to make sure that everything is optimized before Black Friday and Cyber Monday sales roll out. The last thing you want during the holiday season is for your product pages to not be running...
HOW MARKETING AUTOMATION GIVES TIME BACK TO YOUR SALES TEAM
Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of the funnel into one easy-to-view platform and allows you to track sales from first touch to close. The automation...
WHY THE 4P’S ARE OUTDATED
As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...
GOOGLE ANALYTICS EXPERTS
WHAT IS GOOGLE ANALYTICS? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even if you don’t use all the other free Google tools, use this...