All ThingsMarketing
All Things Marketing
AD CAMPAIGN BENCHMARKS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
DIGITAL MARKETING GLOSSARY
WE FOUND THESE TERMS CAN BE CONFUSING FOR THOSE JUST GETTING STARTED WITH DIGITAL MARKETING, SO WE PUT THEM HERE FOR REFERENCE. IMPRESSIONS Each time your ad is displayed on a webpage, that’s counted as an impression. Often, the term is used in the world of paid...
PAID SEARCH 2022
There are many changes happening with Google Ads. Performance Max campaigns are recommended. Expanded text ads are being phased out. Combined audiences will enhance targeting, etc. See below for more detail. PERFORMANCE MAX CAMPAIGNS Performance Max is a new...
SEO TOP 10 TIPS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
HOW TO SET UP A FACEBOOK SHOP PAGE
The following is a more detailed breakdown of what needs to be done in order to sell your products directly on Facebook & Instagram. (Facebook Page, Business Manager Account, Shop / Commerce Account, Catalog, Ad Campaign) Step One: Set up a Facebook Page Set up...
CREATING EMPOWERMENT WITHIN OUR TEAM
How Prioritizing Work-Life Balance Contributes to Client Success At OpGo Marketing, we prioritize work-life balance for all of our employees. Without a healthy work-life balance, we believe we aren’t providing our team the chance to perform at the level they...
UTILIZING YOUNG VOICES TO SET YOUR BRAND APART
OpGo Marketing is full of young talent that brings innovative ideas and solutions to the table. Oftentimes, young voices are overlooked but at OpGo we use this young talent to our full advantage. Our clients have seen first hand how much skillset a passionate young...
WHY YOU SHOULD BE TESTING YOUR DIGITAL MARKETING
No matter what type of business you are or how much you are spending on ad campaigns, you should always be testing. No matter what. If you want to be found on Google searches, related websites, in apps, or on YouTube, dynamic campaigns are a necessity. With...
GOOGLE ANALYTICS 4- THE FUTURE OF WEB ANALYTICS IN ONE ADVANCED TOOL
The official premiere of Google Analytics 4 took place on October 14, 2020. From now on, users can analyze the data more precisely and navigate the interface of this tool more efficiently. The new version of GA4 responds to the increasing demands of users and...
DIFFERENCE BETWEEN A MARKETING AGENCY AND HYBRID CONSULTANT
Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some...