All Things Marketing
DEVELOPMENT OF CONTENT MARKETING
In order to grow your content marketing, take advantage of opportunities. As a modern marketer, opportunities not only allow you to grow your brand but it gives you the chance to do something new. Use the data you are collecting to your advantage. Look at what is...
FACEBOOK BUSINESS MANAGER
How to Give a Partner or Agency Access Not sure how to create a Facebook Business Suite and connect to Facebook Business Manager? Let OpGo Marketing teach you the steps! Before we start: Confirm that you have a personal Facebook account set up. This account will...
HOW TO INSTALL YOUR FACEBOOK PIXEL AND IMPLEMENT CONVERSION TRACKING
If you are not using the Facebook Pixel to track conversions from your Ad campaigns, you are not fully utilizing the power of Facebook advertising. By understanding your FB Pixel data, you can unlock so many more possibilities to enhance your conversion value and...
WHAT MAKES A WEBSITE PERFORM?
Having a great website means paying attention to your customer and making a site stand out enough to make them want to come back. Design details play a big role in first impressions and brand differentiation. People should experience something on your site to make...
THE DIFFERENCE BETWEEN A MARKETING PLAN AND A MARKETING STRATEGY
There are some clear differences between a marketing plan and a marketing strategy. Both are necessary to be able to track the success of your investment. Marketing Strategy In order to build a successful marketing plan, you first need to establish a strategy. The...
HOW TO IMPLEMENT VIDEO INTO YOUR MARKETING STRATEGY
There are several new methods for creating videos in marketing. For the business owner who wants to DIY their video marketing campaigns, there are several apps you can use. And the video can be taken from your phone if you have the knack for it. For those that want...