All ThingsMarketing
All Things Marketing
FIVE KEY ELEMENTS OF MOBILE SEO
Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine...
BUILDING A BRAND AWARENESS CAMPAIGN
NEED HELP BUILDING A BRAND AWARENESS CAMPAIGN? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...
SOCIAL MEDIA 101
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...
SHOULD YOU INVEST IN PAID SEARCH?
THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any...
MAINTAINING LOCAL SEO WITH MULTIPLE LOCATIONS
MAINTAINING LOCAL SEO Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with...
FACEBOOK RETARGETING SET-UP
HOW TO USE YOUR FACEBOOK PIXEL Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase....
3 TIPS FOR EFFECTIVE MARKETING COMMUNICATION
A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling...
LINK BUILDING & GOOGLE SEARCH CONSOLE
Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here are the main sections of the information found about your website within...
CHOOSING A MARKETING CHANNEL
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing– and new ones keep popping up. Internet globalization continues to put competition is right outside your door....
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