All ThingsMarketing

All Things Marketing

All
27
Social Media

SOCIAL MEDIA 101

So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...

Read More

28
Digital Marketing

SHOULD YOU INVEST IN PAID SEARCH?

THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any...

Read More

30
SEO

MAINTAINING LOCAL SEO WITH MULTIPLE LOCATIONS

MAINTAINING LOCAL SEO Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with...

Read More

32
Digital MarketingSocial Media

FACEBOOK RETARGETING SET-UP

HOW TO USE YOUR FACEBOOK PIXEL Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase....

Read More

31
SEO

LINK BUILDING & GOOGLE SEARCH CONSOLE

Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here are the main sections of the information found about your website within...

Read More

33
Marketing Strategy & Plans

CHOOSING A MARKETING CHANNEL

When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing– and new ones keep popping up. Internet globalization continues to put competition is right outside your door....

Read More