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Gain control of your marketing budget by teaming up with OpGo. We plan, measure, and optimize your marketing investment. We are consultants with a passion for creating operational efficiencies. Our experience is in both traditional and modern marketing solutions.
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(701) 532-4399

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Author: OpGo

Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase. Retargeting to those who did not convert requires more than one pixel to be set up–one for targeting “page visitors” and a separate one for targeting “confirmation pages”. Once you have both set-up, you can...

A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling errors on their LinkedIn profile or because they wore a wrinkly shirt to an interview; It’s a matter of brand existence. Marketing communication feels more two-way today than it was 10 years ago, but...

Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here the main sections of the information found about your website within Google Search Console and a couple of examples of the sub-categories within each: Search Appearance – structured data, HTML improvementsSearch Traffic – search traffic queries, links to your siteGoogle Index – pages indexed, content keywordsCrawl – crawl errors, crawl statsSecurity Issues – resources...

When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–aand new ones keep popping up. Internet globalization continues to put competition is right outside your door. It’s time to let go of your fear of digital marketing channels and give your competition a run for their money! Focus on Success Hone in on what success will look like in the end....