Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you...
Looking for the Best SEO Company? You need a company that can customize a plan for you to fill in the gaps for the parts you don't have time for (vs offering some cookie cutter service). As you know, no two websites are alike and search engine optimization can take...
Google Tag Manager is a powerful tracking tool with an extensive list of capabilities. While GTM’s flexibility is one of its most appealing benefits, proper setup comes with a learning curve. We audit our clients’ conversion setup as part of our digital marketing...
In today's digital landscape, visuals play a critical role in capturing the attention of potential customers. From social media posts to website designs, the right imagery can effectively communicate a message and set your brand apart from the competition.
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
WE FOUND THESE TERMS CAN BE CONFUSING FOR THOSE JUST GETTING STARTED WITH DIGITAL MARKETING, SO WE PUT THEM HERE FOR REFERENCE. IMPRESSIONS Each time your ad is displayed on a webpage, that’s counted as an impression. Often, the term is used in the world of paid...
There are many changes happening with Google Ads. Performance Max campaigns are recommended. Expanded text ads are being phased out. Combined audiences will enhance targeting, etc. See below for more detail. PERFORMANCE MAX CAMPAIGNS Performance Max is a new...
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...
The following is a more detailed breakdown of what needs to be done in order to sell your products directly on Facebook & Instagram. (Facebook Page, Business Manager Account, Shop / Commerce Account, Catalog, Ad Campaign) Step One: Set up a Facebook Page Set up...