Menu

Consultancy vs Agency

Full Service Agency vs. Marketing Consultancy How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media...

read more

Are PDFs optimal for SEO?

Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems. This makes PDFs ideal for content...

read more

Five Key Elements of Mobile SEO

Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine...

read more

Marketing Metrics

To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies. Unfortunately,...

read more

How to Build Brand Awareness

Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...

read more

Social Media 101

Social Media Planning So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in...

read more

Should You Invest in Paid Search?

Should You Invest in Paid Search? The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically,...

read more

Local SEO

Local SEO Maintaining Local SEO with Multiple Locations   Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips...

read more

Facebook Retargeting

Facebook Retargeting Facebook Retargeting Set-up Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a...

read more

Marketing Communication

3 Tips for Effective Marketing Communication A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone...

read more

Link Building

Link Building & Google Search Console Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here the main sections of the information found about your...

read more

Choosing a Marketing Channel

How to Choose a Marketing Channel When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–aand new ones keep popping up. Internet globalization continues to put...

read more
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Sign Up for our Newsletter
ErrorHere