Non-Profit Marketing Case Study
Unifying Communications for NDSU Team Makers in Fargo, ND
NDSU Team Makers is the official fundraising organization for Bison Athletics, dedicated to providing scholarships and resources that support student-athletes. Through events, donor engagement, and community involvement, Team Makers plays a vital role in strengthening the tradition and success of Bison sports.
Partnership Scope
Brand Sprint
Industry
Non-Profit
Location
Fargo, ND
Services Provided
- Marketing Strategy
- Content Calendar
- Social Media Management
- Video storytelling
- Testimonials (interviews, videos, quotes, etc.)
The Challenge
Engaged Community. Unclear Direction.
NDSU Team Makers had an active and enthusiastic audience, but their communication across platforms lacked consistency and alignment. With multiple events, announcements, and membership goals happening throughout the year, messaging often felt fragmented, making it difficult for supporters to clearly understand priorities or take action. They needed a unified approach that could organize their outreach while still capturing the energy of the Bison community.
The Solution
Strong Storytelling. Consistent Messaging.
OpGo Marketing developed a communication strategy that aligned social media, website updates, testimonials, and event messaging under one unified voice. By structuring content around clear themes and elevating real stories from student-athletes, donors, and fans, we strengthened engagement and built a path for supporters to connect and take action.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Strategy Development
We built a comprehensive communication strategy that unified messaging across all channels. This included defining core themes, clarifying voice and tone, and creating a content structure.
Social Media Management
We managed day-to-day posting, engagement, and content scheduling to ensure the Team Makers audience remained informed, energized, and consistently connected to upcoming events and membership opportunities.
Video Capture for Storytelling
Captured high-quality videos about their brand & captured testimonials to showcase the energy of the Bison community.
Testimonials
Collected and produced impactful stories through interviews, videos, and quotes to highlight the value of NDSU Team Makers.
From Engagement to Alignment
Our partnership with NDSU Team Makers showcases how a unified communication strategy can strengthen an already passionate community. By organizing their messaging, elevated storytelling, and aligning digital channels, we helped create a clearer path for supporters to engage, give, and stay connected. With a cohesive strategy in place, NDSU Team Makers is better equipped to amplify their impact across every season.
Ready to Bring Clarity to Your Communication?
OpGo Marketing partners with brands that have a story worth telling but need help making it land. From strategy to storytelling to day-to-day execution, we'll help you bring your message into focus and turn engagement into measurable action.