Bodyworks Physical Therapy
Elevating Digital Presence & Patient Engagement for Lasting Growth
Bodyworks Physical Therapy specializes in one-on-one manual therapy and personalized exercise programs for patients in the Fargo/Moorhead region. With a patient-first approach, their expert team helps individuals recover from injuries, manage chronic pain, and improve mobility through personalized treatment plans.
Partnership Scope
Retainer
Industry
Healthcare
Services Provided
- Website Development
- SEO Strategy & Blog Content Creation
- Social Media Management
- Graphic Design
- Email Marketing
- Short Form Video
- Paid Digital Advertising (Meta & Google)
- Custom Analytics & Monthly
- Reporting
12%
Increase in Users
33%
Increase in Conversions
2.7K
New Users
65%
Increase in website users from organic social
The Challenge
Fragmented Marketing.
Missed Opportunities.
Before partnering with OpGo Marketing, Bodyworks Physical Therapy faced several challenges that limited their growth and digital presence. Their outdated, custom-coded website was difficult to manage and did not showcase all of their services. Marketing materials were inconsistent and did not reflect the brand’s look and feel, creating a disjointed presence across channels. Marketing efforts were fragmented, lacking a cohesive strategy to attract and convert new patients. In a competitive market, Bodyworks also needed to strengthen brand awareness and engagement on social media and digital platforms. Finally, without clear performance tracking, it was difficult to measure the effectiveness of their marketing efforts or optimize for success.
The Solution
Strategic Marketing. Measurable Results.
OpGo Marketing developed and executed a strategic marketing plan to elevate Bodyworks’ digital presence, attract new patients, and create a seamless brand experience.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Website Redesign & SEO Optimization
We utilized the Divi Builder in WordPress to develop a new website that allows for easy updates. The website now effectively represents their brand and includes all of their services, ensuring a comprehensive and user-friendly experience.
Strategic Marketing Planning
Established yearly and quarterly plans aligned with Bodyworks’ business objectives to create a structured and results-driven marketing approach.
Consistent Branding Across Marketing Materials
Redesigned marketing materials to complement the website and maintain brand consistency across all channels.
Engaging Blog and Video Content
Created informative blogs and short form videos to educate patients about available treatments and services, positioning Bodyworks as an authority in physical therapy.
Social Media Growth & Engagement
Managed social channels with high-value content, patient testimonials, and interactive posts.
Email Marketing for Patient Retention & Reactivation
Launched targeted email campaigns to keep current patients informed about new services, seasonal updates, and health tips.
Custom Performance Tracking
Implemented a reporting dashboard to measure marketing effectiveness and optimize strategies based on data-driven insights.
Why It Worked
By integrating a strategic, multi-channel marketing approach, OpGo helped Bodyworks Physical Therapy enhance their online presence, strengthen their brand identity, and attract more patients. The newly designed website, combined with improved SEO, social media engagement, and targeted advertising, positioned them as a top choice for physical therapy in Fargo.
Ready to Elevate Your Brand Like Bodyworks?
At OpGo Marketing, we specialize in data-driven strategies that deliver measurable results. Whether you’re looking to strengthen your dealer network, increase brand awareness, or generate more leads, we have the expertise to help you grow.