CITY OF HAWLEY
The City of Hawley reached out to re-brand in order to support their goal of attracting families and businesses to relocate. Hawley, MN (pop. 2000) is roughly 30 minutes away from the greater Fargo/Moorhead metro area (pop. 230k).
- Logo & Style Guide
- Digital Billboards
- Digital Ads
- Social Graphics
They really wanted the elements of their community (lakes, golf, outdoors, and people) added to the logo. If you’ve ever tried to create a logo, you know how difficult this can be.
- Built the logo with more iconic symbolism (vs literal elements)
- Use other marketing deliverables to expand upon the differentiation they would like incorporated into their brand awareness.