Case Study City of Hawley

The City of Hawley reached out to re-brand in order to support their goal of attracting families and businesses to relocate. Hawley, MN (pop. 2000) is roughly 30 minutes away from the greater Fargo/Moorhead metro area (pop. 230k).


  • Logo & Style Guide
  • Brochure
  • Digital Billboards
  • Digital Ads
  • Social Graphics

The Challenge

They really wanted the elements of their community (lakes, golf, outdoors, and people) added to the logo. If you’ve ever tried to create a logo, you know how difficult this can be.

The Solution

  • Built the logo with more iconic symbolism (vs literal elements)
  • Use other marketing deliverables to expand upon the differentiation they would like incorporated into their brand awareness.

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