How to Build a Marketing Plan

How to Build a Marketing Plan

Marketing Planning Process Building a marketing plan is necessary for a business to reach their goals. The marketing planning process includes four main phases: goal setting, situational review, strategy, and execution. By creating a marketing plan, it allows...
Building a Brand Awareness Campaign

Building a Brand Awareness Campaign

Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...