by OpGo | Mar 30, 2021 | Marketing Strategy
Foolproof Your Marketing Plan A marketing strategy is only as good as the accountability behind it. Creating it is good, because it forces you to plan, but it’s only the beginning of the journey. Once you have a plan, you need to know how to measure it. Knowing how to...
by OpGo | Mar 1, 2021 | Marketing Strategy
How to Build a Digital Marketing Strategy There are so many different approaches to digital marketing, but success really boils down to strategy. Strategize, then plan. Build your plan based on top, middle or bottom of the funnel objectives. Choose the channels that...
by OpGo | Jan 16, 2020 | Marketing Strategy
Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...
by OpGo | Jan 16, 2020 | Marketing Plans, Marketing Strategy, Uncategorized
How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social...
by OpGo | Mar 14, 2016 | Marketing Strategy
A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling errors...
