Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some pretty...
Having a plan in place will give you peace of mind for 2022. We have pooled together some of the new trends that should be considered in your 2022 marketing plan. Some of the trends are short-form video, influencer marketing, connected TV (CTV), and audio / podcasts....
Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of the funnel into one easy-to-view platform and allows you to track sales from first touch to close. The automation...
As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...
There are some clear differences between a marketing plan and a marketing strategy. Both are necessary to be able to track the success of your investment. Marketing Strategy In order to build a successful marketing plan, you first need to establish a strategy. The...
There are several new methods for creating videos in marketing. For the business owner who wants to DIY their video marketing campaigns, there are several apps you can use. And the video can be taken from your phone if you have the knack for it. For those that want to...
