PLAN YOUR MARKETING FOR 2022

PLAN YOUR MARKETING FOR 2022

Having a plan in place will give you peace of mind for 2022. We have pooled together some of the new trends that should be considered in your 2022 marketing plan. Some of the trends are short-form video, influencer marketing, connected TV (CTV), and audio / podcasts....
WHY THE 4P’S ARE OUTDATED

WHY THE 4P’S ARE OUTDATED

As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...