Why The 4P’s Are Outdated

Why The 4P’s Are Outdated

As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives...
Why Marketing Plans Fail

Why Marketing Plans Fail

Foolproof Your Marketing Plan A marketing strategy is only as good as the accountability behind it. Creating it is good, because it forces you to plan, but it’s only the beginning of the journey. Once you have a plan, you need to know how to measure it. Knowing how to...
The ABCs of Marketing Reporting

The ABCs of Marketing Reporting

Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...
Additionally, paste this code immediately after the opening tag: