Digital Marketing

Digital Marketing

Connect Customers to Your Brand

Plan Each Journey & Every Touchpoint

Digital marketing is a broad topic. It involves a lot of detailed research, content development, and optimization. Digital marketing often includes a mix of channels. Whether it’s paid search, social media, retargeting or other interest-based targeting techniques, it will all drive to your website.  And that’s where the conversions take place.

Articial intelligents can find the target, but planned journeys personalize your communication. When the right messaging reaches the right audience, it’s effective in driving leads and sales.  Our team is certified with Google as a partner and we’re also partners with Facebook. We run multi-channel campaigns with performance in mind and optmize all parts of the journey from reach, cost-per-click, and cost-per-lead. We test messaging and audiences with before deploying heavier investments. It’s important to prove the results right out of the gate, so KPI (key performance indicators) tracking is set up properly in advance. You can make decisions with confidence when they are based on performance. If you’re not monitoring the right metrics, you’ll find a lot of leak in the budget. If you are looking for contextual, lookalike, geo-fencing, connected TV & OTT, retargeting, or first-party targeting, we can do that, too. 

It truly takes a team to deploy an effective campaign. That’s why we have experts in each discipline. You won’t see a graphic designer setting up an ad campaign or doing performance analysis. And you won’t see a left brain analyst trying to work in Adobe to create an ad. We work well together and have proven performance.

Our Process

It always starts with research and planning. You need to know who your audience is (segments/personas) and how to find them. Once you have the targeting pinned down, you’ll move into content development. This might involve creating addtional content to be used for testing. You can stest messages or even audiences. The way to determine the winner is to monitor the return on ad spend (ROAS) or the cost-per-lead (CPL). We create custom marketing dashboardsfor each client so we can have these types of details at our fingertips!

Make a plan & set goals.

Research audiences & platforms.

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Test for precision.

Create relevant ads.

Optimize & ramp.

How to Build a Marketing Plan

How to Build a Marketing Plan

Marketing Planning Process Building a marketing plan is necessary for a business to reach their goals. The marketing planning process includes four main phases: goal setting, situational review, strategy, and execution. By creating a marketing plan, it allows...

Facebook Retargeting Set-up

Facebook Retargeting Set-up

How to Use Your Facebook Pixel Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase....

Website Experience

Website Experience

We created a new website for Intelligent Ag for a few reasons... Easier to Update We work with a lot of businesses that want the ability to make changes to their website. We encourage this as the website should always be current and you don't always want to pay a...

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Contact Us

OpGo Marketing

(701) 532-4399
1854 NDSU Research Cir N
Suite 205B
Fargo, ND 58102
Mon - Fri 8:00 - 5:00

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OpGo Marketing

(701) 532-4399
1854 NDSU Research Cir N
Suite 205B
Fargo, ND 58102
Mon - Fri 8:00 - 5:00

chamber verified