Connect Customers to Your Brand
Plan Each Journey & Every Touchpoint
Digital marketing is a broad topic. It involves a lot of detailed research, content development, and optimization. Digital marketing often includes a mix of channels. Whether it’s paid search, social media, retargeting or other interest-based targeting techniques, it will all drive to your website. And that’s where the conversions take place.
Articial intelligents can find the target, but planned journeys personalize your communication. When the right messaging reaches the right audience, it’s effective in driving leads and sales. Our team is certified with Google as a partner and we’re also partners with Facebook. We run multi-channel campaigns with performance in mind and optmize all parts of the journey from reach, cost-per-click, and cost-per-lead. We test messaging and audiences with before deploying heavier investments. It’s important to prove the results right out of the gate, so KPI (key performance indicators) tracking is set up properly in advance. You can make decisions with confidence when they are based on performance. If you’re not monitoring the right metrics, you’ll find a lot of leak in the budget. If you are looking for contextual, lookalike, geo-fencing, connected TV & OTT, retargeting, or first-party targeting, we can do that, too.
It truly takes a team to deploy an effective campaign. That’s why we have experts in each discipline. You won’t see a graphic designer setting up an ad campaign or doing performance analysis. And you won’t see a left brain analyst trying to work in Adobe to create an ad. We work well together and have proven performance.
It always starts with research and planning. You need to know who your audience is (segments/personas) and how to find them. Once you have the targeting pinned down, you’ll move into content development. This might involve creating addtional content to be used for testing. You can stest messages or even audiences. The way to determine the winner is to monitor the return on ad spend (ROAS) or the cost-per-lead (CPL). We create custom marketing dashboardsfor each client so we can have these types of details at our fingertips!
Make a plan & set goals.
Research audiences & platforms.
Test for precision.
Create relevant ads.
Optimize & ramp.
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