Connecting customers to
Digital marketing is synonymous with online marketing and includes paid search, social media, retargeting and other interest-based targeting techniques. It relies on AI (artificial intelligence) to target the right people. When the right messaging reaches the right audience, it’s effective in driving leads and sales. We are partners with Google and Facebook and run multi-channel campaigns to optimize reach and frequency. We also test messaging and audiences with smaller budgets before deploying heavier investments. It’s important to prove the results right out of the gate, so KPI (key performance indicator) tracking is set up properly in advance. You can make decisions on performance if you’re not monitoring the right metrics. If you are looking for contextual, lookalike, geo-fencing, connected TV & OTT, retargeting, or first-party targeting, we can do that, too.