CASE STUDY: Ecommere Sales
We started off by testing platforms, audiences, and messaging. Once we were started seeing ideal results, we turned on the gas. The results were reliable and we have used the information to plan future campaigns.
We hit the target goals and surpassed them. We are working to continue this trend for Door Stud in 2021.
665%+ WEB USERS
NEW Facebook FANS
What we Did
We increased revenue by 2,114% and transactions by 2,915%.
We developed an annual marketing plan with Door Stud. We set goals for each campaign and monitor and adjust weekly.
The social media goals surrounded engagement and audience growth. We increased the fan base substantially in 2020 (from 2k to 14k).
Google campaigns include search, shopping, video and retargeting. We use Google often in tandem with other ads in campaigns.
You can’t come up with great ideas if you don’t make time for them. We have separate brainstorm sessions with our whole team. No idea is not worth sharing.
When it comes to ecommerce, return on ad spend (ROAS) is the most important. We check campaigns, daily, weekly and review again monthly.
OpGo Marketing has been instrumental in increasing our sales across the United States. Their team tests and ramps–at the right time. We wouldn’t be where we are today without them. – Jim Newenhouse — Door Stud, Owner