Google Ads Strategy
When it comes to Google Ads, it’s best to hire a certified partner. The platform has several types of ads and a multitude of settings to optimize campaigns. Google is constantly making changes to the campaigns and rules for compliance.
We do the necessary research, set goals and implement tracking for all Google Ad campaigns. We have team members certified with Google for over 10 years. Our agency is also certified in several areas. Some businesses need just search campaigns while others need shopping campaigns. Often times we’ll implement video campaigns via YouTube to generate awareness and also use a search campaign to help move people further down the funnel. We bring you peace of mind showing transparent results every step of the way.
- CUSTOMER RESEARCH 25% 25%
- COMPETITOR RESEARCH 25% 25%
- OPTIMIZATION 40% 40%
- BUDGET ADJUSTMENT 10% 10%
HOW TO DRIVE MORE LEADS
There are several bells and whistles with Google Ad campaigns. One of the main features are extensions. Google has offered these for years, but recently added a newer one–lead form extensions. In addition to lead form extensions, other types of extensions include location, affiliate, callouts, structured snippets, price extensions, link and app extensions. Choose the extensions that best fit your goal.
HOW TO EVALUATE YOUR GOOGLE AD CAMPAIGNS
Once you have your targeting set up (which is a whole separate topic), you’ll start to build out the ads. The verbage and context need to resonate with your audience. Some people are sensitive to certain words, so be careful of not offending anyone. In addition, be sure to update your ads when you have changes to services or need to explain how your services work (delivery, in-store, curbside, hours). By addition more information, you can also avoid bringing in less qualified leads. Leads that are not quite what you are looking for can be a big waste of time.
Managing your campaigns through Google always starts with customer insights. Consumer behavior changes all the time. For example, during the pandemic, there was a 60% increase in the amount of content watched per day. Consumers spent 20% more time in apps. Daily routines such as getting groceries has changed and telemedicine has also taken off.