Marketing Strategy
Start Strong. Stay Focused.
We take a 360° approach to understanding your business, your story, margins, sales process, and competition. From there, we build a plan that fits your goals and your budget.
A strong strategy gives you clarity, focus, and confidence. With the right framework in place, our team handles the heavy lifting, from creative direction to campaign execution, so you can focus on running your business.
STRATEGY BUILT AROUND YOU
Your Business is Unique.
Your Strategy Should Be Too.
We take a 360° approach to understanding your business, your story, margins, sales process, and competition. From there, we build a plan that fits your goals and your budget.
A strong strategy gives you clarity, focus, and confidence. With the right framework in place, our team handles the heavy lifting, from creative direction to campaign execution, so you can focus on running your business.
FROM INSIGHTS TO ACTION
Our Marketing Strategy Process
Having a strategic marketing plan provides you and your team a roadmap for success. Here’s how we break it down:
Research
Before we can develop the plan, we need to research. This is the most important piece to the plan.
Brainstorm Session(s)
Once we have campaigns penciled in place, we set up brainstorm sessions to generate ideas for the messaging. The ideas from the brainstorming are used in content development.
Marketing Plan
At this stage, we know where you have been and where you want to go. So now we’ll propose the channels.
Budget
Regardless of how long you have been in business, you need to set a realistic marketing budget. Our team will provide recommendations and estimates, but at the end of the day, we make sure the budget brings in sales.
Goals
We need to narrow the goals down to quantifiable amounts. The goals need to be realistic and achievable, and we need to compare them to the year before.
Content Development
Now that we have the plan mapped out, we are able to invest in developing the necessary content. (Website/landing page, videos, radio, digital ads, press releases, influencers, etc..)
Execution & Optimization
Once the essential content is developed for all audiences and channels, we launch the approved campaigns within the plan. As we move forward, digital campaigns are optimized along the way.
Reporting
Our custom dashboards are built to help us keep us on track for the long term and help to create healthy conversations about sales and leads. We do everything we can to drive success and we need to know what’s happening on your end.
YOUR GROWTH, OUR MISSION
Why Partner with OpGo Marketing?
Our Marketing Retainers are built for long-term growth, offering consistent support and proactive recommendations month after month. Whether you need ongoing strategy, content, or campaign management, we scale with your business to keep you moving forward.
- Data-driven strategy
- Real-time reporting
- Proactive recommendations
- Transparent communication
Let’s Build Your Strategy
Whether you’re starting fresh or looking to refine what’s already in place, we’ll meet you where you are and help you move forward with confidence.
