CASE STUDY: SEO
We started off by making technical adjustments to the website to increase performance with the current content. We then did additional analysis and incorporated new content on and off-site to build momentum with the right audience(s).
184% NEW WEB USERS
% INCREASE IN LEADS
What we Did
Our goal was to increase organic traffic by 50%. We were successful in reaching that goal which lead to the increase in organic leads.
Annual SEO Plan
We strategically planned content supporting the SEO goals. We researched markets and developed relevant content.
The Google campaigns were developed with the SEO strategy. Ads were updated at various times throughout the year.
We use Power BI to report leads by channel and geography. There are 4 lead types and we track them all separately.
OpGo has been an integral part the overall marketing campaign for ISO Finishing. Tiffanie and her team ask the right questions to really understand our business and develop strategies. The reporting has been great. OpGo does whatever is needed to make our goals their goal! – Mike, Owner ISO Finishing Inc.