There is so much behind the scenes with social media. The planning and brainstorming are a big part of the success, but so is execution. Our design team takes the plans and brings them to life. When it comes to the time put into social media, one has to consider all the people it touches (project managers, writers, graphic designers, and analytics). We measure the results. The number one KPI is engagement–if you don’t have that, you won’t see any reach or conversions.