CaseStudy

North Dakota Crop Improvement and Seed Association

Case Study NDCISA

Established in 1929, North Dakota Crop Improvement and Seed Association (NDCISA) is a non-profit organization with a mission to enhance North Dakota’s Agriculture through the production, promotion and distribution of pure seed.

Services

  • Social Media
  • Media Buying
  • Graphic Design
  • Website Maintenance
  • Dealer Communication

The Challenge

Initially, NDCISA only had one main customer, NDSU. A few years ago, they expanded their client base to support SeCan and Anheuser Busch–which meant they needed to establish their own unique branding.

The Solution

  • Updated Branding – Clearly differentiate NDCISA from NDSU
  • Positioning
    • Quality – When deciding which variety to choose, growers that see the NDCISA seal trust that variety over others. We recommended a seal that showed the seed was NDCISA Certified.
    • Trust – The tagline needed to represent the agricultural background of those behind NDCISA.
  • Create better sales materials – Since the role of NDCISA is to market the varieties of each client, they needed to improve the perception of their ability to sell.

Client Testimonial

“We have been working with Tiffanie and OpGo since 2018 and have had great success. We have come from having a basic website and a few radio ads to having many publications, TV ads, radio ads, social media, just to name a few of the advances OpGo has achieved for us. We very much appreciate how OpGo has gone to great lengths to help us achieve our goals.”

Toni, North Dakota Crop Improvement and Seed Association

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