Google will soon add dynamic image extensions to ads. These will appear alongside the fleet of other ad extensions available, such as structured snippet, sitelink, callout, message, and most recently lead-form extensions. The feature is in beta with no official...
How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps,...
Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems....
To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies. Unfortunately, not even all...
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...