All Things Marketing
Scaling Your Marketing Reports With Supermetrics & Power BI
Tired of having to go to each individual marketing platform (Google Ads, Google Analytics, Facebook Ads, Linkedin Ads, Ads, Ads… and more ADS!) filtering your data just right, and then exporting to .CSV so you can painstakingly copy and paste your data to a master...
Unlocking the Full Power of PowerBI’s Key Performance Indicator Card- Compare Across Different Years
By: Logan Riebel Here is a link to a YT video where I walkthrough the whole process: https://www.youtube.com/watch?v=wGLn9bj_c-k The KPI visualization is an essential part of any Power BI dashboard or report. The power of the KPI is to not only show where we are...
New Dynamic Image Extensions in Google Ads: What You Need to Know
Google will soon add dynamic image extensions to ads. These will appear alongside the fleet of other ad extensions available, such as structured snippet, sitelink, callout, message, and most recently lead-form extensions. The feature is in beta with no official...
The ABCs of Marketing Reporting
Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...
Full Service Agency vs. Marketing Consultancy
How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print...
Are PDFs Optimal for SEO?
Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems. This makes PDFs ideal for content...
Five Key Elements of Mobile SEO
Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine...
Marketing Metrics
To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies....
Building a Brand Awareness Campaign
Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...