All ThingsMarketing

All Things Marketing

Social Media

Boost Your Marketing With Personalization

Are you struggling to engage your target audience with your marketing campaigns? Nowadays, customers are bombarded with countless marketing messages every day. To stand out, you need to personalize your messaging to speak directly to your audience's unique needs...

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Marketing Strategy & Plans

How to Build a Marketing Plan

The first step in building a marketing plan is to identify your target market. You need to understand who your target audience is, what their needs and interests are, and how you can best reach them. Once you have identified your target market, you need to decide...

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Content MarketingDigital MarketingMarketing Strategy & PlansSocial Media

The Rise of Micro-Influencers: Why They’re Key to Your Marketing Strategy in 2023

Discover the latest influencer marketing trends for 2023 and how incorporating this strategy can help you stay ahead of the curve, tap into new platforms, trends, and gain a competitive edge in your market. Learn why influencer marketing has made a significant impact on the marketing landscape and why its growth shows no signs of slowing down. Stay up-to-date with the latest user engagement methods and discover how to optimize your influencer marketing campaign for success.

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Marketing Consultants

What do Marketing Consultants Do?

Marketing consultants provide expert advice and guidance to businesses in order to help them achieve their marketing and sales goals. They analyze market trends and consumer behavior, identify target audiences, and develop marketing strategies. Tactics can include...

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Digital Marketing 101

AD CAMPAIGN BENCHMARKS

SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more...

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Digital Marketing 101

DIGITAL MARKETING GLOSSARY

WE FOUND THESE TERMS CAN BE CONFUSING FOR THOSE JUST GETTING STARTED WITH DIGITAL MARKETING, SO WE PUT THEM HERE FOR REFERENCE. IMPRESSIONS Each time your ad is displayed on a webpage, that’s counted as an impression. Often, the term is used in the world of paid...

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Digital Marketing 101

PAID SEARCH 2022

There are many changes happening with Google Ads. Performance Max campaigns are recommended. Expanded text ads are being phased out. Combined audiences will enhance targeting, etc. See below for more detail. PERFORMANCE MAX CAMPAIGNS Performance Max is a new...

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