Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others...
How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps,...
Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems....
Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine optimization (SEO) for...
To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies. Unfortunately, not even all...