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Case Studies

[dnxte_image_accordion dnxte_active_image_width=”2″ dnxte_gutter_space=”30px” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||||false|false” link_option_url_new_window=”on” global_colors_info=”{}”][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2024/03/Hunter-Luepke-20211211-FB-ETSU-ZL184-scaled-1.webp” dnxte_imga_title=”NDSU TEAM MAKERS” dnxte_imga_des=”

Team Makers is a non-profit organization committed to raising scholarship money for North Dakota State University student-athletes and assisting them in earning degrees for a successful future.

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/case-study-ndsu-team-makers/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_btn_padding=”||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.22.1″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/project/portfolio-ndsu-team-makers/” link_option_url_new_window=”on” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2023/03/interior-front-desk-edited-1.jpg” dnxte_imga_title=”Bodyworks Physical Therapy” dnxte_imga_des=”

Bodyworks Physical Therapy specializes in one-on-one manual therapy and personalized exercise programs for patients in the Fargo/Moorhead region.

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/case-study-bodyworks-physical-therapy/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_btn_padding=”||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.27.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/case-study-bodyworks-physical-therapy/” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2022/06/Mass-Finishing-Services-1.jpg” dnxte_imga_title=”ISO FINISHING” dnxte_imga_des=”

ISO Finishing reached out in 2015 for support with search engine optimization and paid search. They provide surface polishing services for cast, molded, machined and fabricated parts.

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/case-study-iso-finishing/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.22.1″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/case-study-iso-finishing/” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2024/03/20180717_131607-scaled-1.webp” dnxte_imga_title=”NDCISA” dnxte_imga_des=”

Established in 1929, North Dakota Crop Improvement and Seed Association (NDCISA) is a non-profit organization with a mission to enhance North Dakota’s Agriculture through the production, promotion and distribution of pure seed.

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/case-study-north-dakota-crop-improvement-and-seed-association/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.22.1″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/case-study-north-dakota-crop-improvement-and-seed-association/” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2024/03/Screen-Shot-2020-10-25-at-5.47.17-PM.webp” dnxte_imga_title=”City of Hawley” dnxte_imga_des=”

The City of Hawley reached out to re-brand in order to support their goal of attracting families and businesses to relocate. Hawley, MN (pop. 2000) is roughly 30 minutes away from the greater Fargo/Moorhead metro area (pop. 230k).

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/project/city-of-hawley-marketing/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.22.1″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/project/city-of-hawley-marketing/” link_option_url_new_window=”on” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][dnxte_image_accordion_item dnxte_bg_img=”https://opgomarketing.com/wp-content/uploads/2022/07/minnkotawindows-49-scaled.jpg” dnxte_imga_title=”MINNKOTA WINDOWS” dnxte_imga_des=”

Minnkota Windows has a geographical footprint that covers the Midwest. They specialize in vinyl windows and doors. Minnkota Windows and Doors provide trouble-free, low-maintenance products for a generation of comfortable living.

” dnxte_use_icon=”off” dnxte_use_icon_img=”off” button_text=”Learn More” button_link=”https://opgomarketing.com/case-study-minnkota-windows/” dnxte_accordion_align_vertical=”bottom” dnxte_imga_title_margin=”||0px||false|false” dnxte_imga_title_padding=”||0px||false|false” dnxte_imga_desc_margin=”||0px||false|false” dnxte_imga_desc_padding=”|30px||30px|false|false” dnxte_imga_btn_margin=”15px||||false|false” dnxte_imga_icon_color=”RGBA(255,255,255,0)” btn_bg_color=”#EDBE32″ accordion_hover_overlay_color=”rgba(35,35,35,0.43)” _builder_version=”4.18.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#FFFFFF” header_font_size=”36px” header_line_height=”48px” dnxte_imga_desc_font=”Roboto||||||||” dnxte_imga_desc_text_color=”#FFFFFF” dnxte_imga_desc_font_size=”18px” dnxte_imga_desc_line_height=”26px” dnxte_btn_text_font=”Roboto|700|||||||” dnxte_btn_text_text_color=”#232323″ custom_padding=”||||false|false” link_option_url=”https://opgomarketing.com/case-study-minnkota-windows/” header_font_size_tablet=”30px” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”40px” header_line_height_phone=”28px” header_line_height_last_edited=”on|desktop” dnxte_imga_desc_font_size_tablet=”16px” dnxte_imga_desc_font_size_phone=”15px” dnxte_imga_desc_font_size_last_edited=”on|phone” dnxte_imga_desc_line_height_tablet=”24px” dnxte_imga_desc_line_height_phone=”” dnxte_imga_desc_line_height_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_imga_img_style=”on|10px|10px|10px|10px” global_colors_info=”{}”][/dnxte_image_accordion_item][/dnxte_image_accordion]

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Calculate Benchmarks

Cost Per Lead (CPL)

Calculating the cost per lead is dividing the expenses from marketing campaigns and dividing them by the number of leads. Leads are typically from form fills or phone calls. By setting up conversion tracking in Google Analytics, these metrics are easy to calculate and a great way to set quarterly and annual goals. (If you need help with setup, let us know.)

Cost Per Thousand (CPM)

Technically, CPM stands for cost per mille (thousand). It is the cost a marketer will pay for every one thousand impressions. This is a metric often used to compare top of the funnel objectives (awareness) such as digital display campaigns, radio, print, radio. It’s one of the best metrics to compare cross channel investments.

Customer Lifetime Value (CLV)

This metric is a calculation that tells how much a business earns over the course of an average relationship of a customer. When a business is trying to decide how much to spend to acquire a customer, this metric can be very valuable. For example, if you know the CLV is $20k, you can decide if 5% of that ($1,000) is worth investing to get a single customer.

ROAS

Return on Advertising Investment (ROAS) is a key performance indicator (KPI) in determining the ratio of return from ads vs the investment. Earning 3x the investment is a good benchmark. It’s great for analyzing digital channels to see which ones are the biggest drivers of growth. When the ROAS is ideal, that’s when the spend should be increased. (And just keep an eye on the ROAS daily.)

From Our Clients

[dnxte_testimonial_parent dnxt_testimonial_autoplay_show_hide=”off” dnxt_testimonial_loop=”on” dnxt_testimonial_speed=”4500″ dnxt_testimonial_pagination_type=”none” dnxt_testimonial_arrow_color=”#EDBE32″ dnxt_testimonial_arrow_background_color=”RGBA(255,255,255,0)” dnxt_testimonial_arrow_size=”40″ dnxt_testimonial_arrow_position=”outer” dnxt_testimonial_arrow_padding=”28px|30px|28px|30px|true|true” dnxt_testimonial_rating_color=”#ffce46″ dnxt_testimonial_star_size=”20px” dnxt_testimonial_breakpoint_desktop=”3″ dnxt_testimonial_centered_slides=”on” dnxt_testimonial_image_width=”50px” dnxt_testimonial_icon_size=”0px” dnxt_testimonial_breakpoint_desktop_tablet=”2″ dnxt_testimonial_breakpoint_desktop_phone=”1″ dnxt_testimonial_breakpoint_desktop_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” header_font=”||||||||” custom_margin=”|||||false” global_colors_info=”{}” dnxt_testimonial_star_size__hover_enabled=”off|desktop”][dnxte_testimonial_child admin_label_text=”CORE Property” dnxte_testimonial_name=”John Lillestol” company_name=”CORE Property Group” dnxte_testimonial_description=”

%22We started working with OpGo a few months back and our experience has been great! They have truly helped us step up our marketing game and we couldn’t be happier with the results%22

” dnxte_testimonial_logo=”https://opgomarketing.com/wp-content/uploads/2022/06/core-property-logo.png” dnxte_testimonial_description_padding=”||20px||false|false” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#505050″ header_font_size=”22px” header_line_height=”28px” position_font=”Karla||||||||” position_text_color=”#505050″ position_font_size=”16px” position_line_height=”22px” company_name_font=”Roboto||||||||” company_name_text_color=”#232323″ company_name_font_size=”16px” description_font=”Roboto Condensed||||||||” description_text_color=”#505050″ description_font_size=”20px” description_line_height=”28px” background_color=”#FFFFFF” background_enable_color=”on” custom_padding=”60px|30px|25px|30px|false|true” header_font_size_tablet=”20px” header_font_size_phone=”18px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”25px” header_line_height_phone=”23px” header_line_height_last_edited=”on|desktop” description_font_size_tablet=”18px” description_font_size_phone=”17px” description_font_size_last_edited=”on|desktop” description_line_height_tablet=”25px” description_line_height_phone=”” description_line_height_last_edited=”on|desktop” custom_css_main_element=”min-height: 520px !important;” border_radii=”on|5px|5px|5px|5px” border_width_bottom=”4px” border_color_bottom=”#EDBE32″ box_shadow_style=”preset1″ box_shadow_horizontal=”5px” box_shadow_vertical=”12px” box_shadow_blur=”30px” box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][/dnxte_testimonial_child][dnxte_testimonial_child admin_label_text=”Mebie Baby” dnxte_testimonial_name=”Audrey Thompson” company_name=”Mebie Baby” dnxte_testimonial_description=”

%22We have loved working with OPGO marketing. They are knowledgeable, helpful, creative and reliable. We have appreciated all of their help with Marketing for our business.%22

” dnxte_testimonial_logo=”https://opgomarketing.com/wp-content/uploads/2022/06/Mebie_Baby_logo_1200x1200.webp” dnxte_testimonial_description_padding=”||20px||false|false” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#505050″ header_font_size=”22px” header_line_height=”28px” position_font=”Karla||||||||” position_text_color=”#505050″ position_font_size=”16px” position_line_height=”22px” company_name_font=”Roboto||||||||” company_name_text_color=”#232323″ company_name_font_size=”16px” description_font=”Roboto Condensed||||||||” description_text_color=”#505050″ description_font_size=”20px” description_line_height=”28px” background_color=”#FFFFFF” background_enable_color=”on” custom_padding=”60px|30px|25px|30px|false|true” header_font_size_tablet=”20px” header_font_size_phone=”18px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”25px” header_line_height_phone=”23px” header_line_height_last_edited=”on|desktop” description_font_size_tablet=”18px” description_font_size_phone=”17px” description_font_size_last_edited=”on|desktop” description_line_height_tablet=”25px” description_line_height_phone=”” description_line_height_last_edited=”on|desktop” custom_css_main_element=”min-height: 520px !important;” border_radii=”on|5px|5px|5px|5px” border_width_bottom=”4px” border_color_bottom=”#EDBE32″ box_shadow_style=”preset1″ box_shadow_horizontal=”5px” box_shadow_vertical=”12px” box_shadow_blur=”30px” box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop” custom_css_main_element__hover_enabled=”off|desktop”][/dnxte_testimonial_child][dnxte_testimonial_child admin_label_text=”Minnkota Windows” dnxte_testimonial_name=”Pat Blondin” company_name=”Minnkota Windows” dnxte_testimonial_description=”

We’ve been working with OpGo Marketing for several years and they’ve transformed our messaging in many great ways. From graphics to social media to digital advertising, they’ve truly enhanced our brand. We’re thankful for all they do for us at Minnkota Windows and we’d recommend OpGo to everyone!

” dnxte_testimonial_logo=”https://opgomarketing.com/wp-content/uploads/2022/06/minnkota-Logo-1.png” dnxte_testimonial_description_padding=”||20px||false|false” _builder_version=”4.17.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#505050″ header_font_size=”22px” header_line_height=”28px” position_font=”Karla||||||||” position_text_color=”#505050″ position_font_size=”16px” position_line_height=”22px” company_name_font=”Roboto||||||||” company_name_text_color=”#232323″ company_name_font_size=”16px” description_font=”Roboto Condensed||||||||” description_text_color=”#505050″ description_font_size=”20px” description_line_height=”28px” background_color=”#FFFFFF” background_enable_color=”on” custom_padding=”60px|30px|25px|30px|false|true” header_font_size_tablet=”20px” header_font_size_phone=”18px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”25px” header_line_height_phone=”23px” header_line_height_last_edited=”on|desktop” description_font_size_tablet=”18px” description_font_size_phone=”17px” description_font_size_last_edited=”on|desktop” description_line_height_tablet=”25px” description_line_height_phone=”” description_line_height_last_edited=”on|desktop” custom_css_main_element=”min-height: 520px !important;” border_radii=”on|5px|5px|5px|5px” border_width_bottom=”4px” border_color_bottom=”#EDBE32″ box_shadow_style=”preset1″ box_shadow_horizontal=”5px” box_shadow_vertical=”12px” box_shadow_blur=”30px” box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][/dnxte_testimonial_child][/dnxte_testimonial_parent]