CaseStudy

MINNKOTA WINDOWS

Case Study Minnkota Windows

Minnkota Windows has a geographical footprint that covers the Midwest. They specialize in vinyl windows and doors. Minnkota Windows and Doors provide trouble-free, low-maintenance products for a generation of comfortable living. Minnkota Windows and doors are custom-sized and durable for residential and light commercial use.

Services

  • Dealer Communication & Assets
  • Social Media
  • Blogs
  • Media Buying (TV, Radio, Print Outdoor)
  • Videos (several over the years)
  • Marketing Collateral
  • Digital Campaign Management
  • Monthly Reporting with Custom Dashboard

The Challenge

Prior to OpGo, they had a single person managing all of their sales and marketing. OpGo needed to prove the value we could bring by execution of several marketing channels that supported their brand and goals for growth. Their products are made from high-end vinyl and compete against other low end options in the market.

The Solution

  • Build a strategy to support the dealer network and sales team.
  • Educate consumers on the high-quality difference of a Minnkota Window vs cheaper competitor products.
  • Strengthen brand awareness in new markets to support their growing dealer network.

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