Agriculture Marketing Case Study
Helping a Regional Drain Tile Company Grow Its Digital Presence
GRO Drain Tile is an agricultural water management and field drainage company based in Oriska, ND. They specialize in land tiling, ditching, and precision water management, helping farmers across the region improve drainage, protect soil health, and get more out of their land.
Partnership Scope
Retainer
Industry
Agriculture
Location
Oriska, ND
Services Provided
- Custom Web Design Refresh
- Local Search Engine Optimization (SEO)
- Social Media Management
- SEO Blog Content
- Custom Performance & Lead Reporting Dashboard
The Challenge
A Strong Reputation, Limited Online Reach
When GRO Drain Tile came to OpGo, they had a solid reputation in the region — but their digital presence wasn't doing much to support it. They didn't have service or location-specific pages on their website, which made it hard for farmers and landowners outside their immediate circle to find them when they were actively searching for drainage solutions. Most of their work was coming through word of mouth. They needed a way to show up online during the off-season planning window, when producers are making decisions about land improvements for the coming year.
The Solution
A Website and Search Strategy Built for How Farmers Actually Shop
We started with the website — restructuring it around the specific services GRO offers and the problems their customers are trying to solve. From there, we built out a local SEO strategy to help them show up in search results across the region during the off-season planning window, when producers are making decisions about land improvements for the coming year. We also worked with GRO's team to incorporate real field photography and video into the site, and we publish regular educational blog content to help GRO show up for the questions farmers are already searching for.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Local SEO
We built out localized service pages targeting the specific terms farmers and landowners use when searching for drainage help. The result is stronger visibility in both map results and organic search across the areas GRO serves.
SEO Blog Content
We write educational blog content for GRO Drain Tile that helps farmers and landowners find answers to the questions they're already searching for — things like how drain tile works, when to tile, and what to expect from the process. Each post is written with local SEO in mind, so it's doing double duty: building trust with the reader and improving GRO's visibility in search over time.
Website Redesign
We restructured the site to make it easy for a visitor to understand what GRO does, where they work, and how to request an estimate. Less clutter, clearer calls to action, and content that speaks directly to the ROI of proper field drainage.
Social Media Management
We manage GRO Drain Tile's social presence and keep their content looking consistent and on-brand. Because agriculture is a visual industry, a lot of the best content is already happening out in the field — we just help surface it. We provide photo and video capture guidance so their team knows what to shoot and when. From there, we handle consistent posting to keep GRO active and relevant, and we build out branded graphics so every post looks polished and on-brand.
More Visibility, More Leads
With a cleaner website, a consistent presence in regional search results, and a steady stream of educational content building authority over time, GRO Drain Tile is no longer relying solely on referrals to fill their project pipeline. They're showing up when landowners are actively looking, and the leads coming in are more qualified because they found GRO while searching for exactly what GRO does.
Ready to Ready to Grow Your Reach Beyond of Mouth?
Whether you're in agriculture, construction, or another industry where reputation alone isn't enough, OpGo can help you build a digital presence that actually brings in work. Let's talk about what that looks like for your business.