IMPROVE ORGANIC TRAFFIC TO YOUR SITE
Search engine optimizationORGANIC TRAFFIC & LEAD GROWTH
Search engine optimization (SEO) is an essential part of any digital marketing strategy, and it can be a powerful tool for businesses of all sizes. Good SEO increases website visibility, drives more traffic to a site, increases sales and conversions, and builds trust with customers. Properly optimizing your site for search engine algorithms will help it rank higher in search results, allowing potential customers to find you more easily.
KEy Areas ofSEO
When your site is strategically optimized, your site shows up on Google above your competitors. Keyword research is only one aspect of the ocntent strategy.
- Keyword Research
Keywords research includes industry knowledge, competitor analysis, and volume trends.
- Performance Tracking
Our software allows us to measure your progress by each keyword. We can also track the overall performance of your website over time.
- Content Strategy
In order to be found on Google the content on site and off site need to be built around pillar, cornerstone content. The architecture of the content also plays a role in sending key signals to search engines about what your business offers.
We keep track of your competitors’ SEO to paint a more accurate picture of where you stand in the rankings.
- Competitor Keyword Tracking
Identifying what keywords your competitors are ranking for can reveal opportunities for new keywords on your site. We can then optimize your content strategy to keep your site competitive for these keywords.
- Competitor Website Performance
In addition to tracking the overall performance of your own website, we track aggregate performance of your competitors’ websites. If they are outperforming you, we can dig deeper into strategies to help you rank ahead.
Local SEO involves managing your online presence in search results that are local to your business. This is especially important for businesses with physical locations or that provide services in specific areas.
- Google My Business
When users search for your products or services, your Google My Business listing should be one of the first options they see in their area. OpGo can help you understand where your listing currently ranks and implement strategies to improve it.
- Google Maps & Apple Maps Optimization
Customers and clients need to be able to find your business easily. We have expertise in ensuring that your business is on the map and addressing any issues with Google Maps or Apple Maps.
- Local Schema
Local schema works by providing additional information about a page’s content such as its location, opening hours, contact information, and so on. This allows search engines to more accurately index the web page, enabling more relevant search results. In addition, local schema can also be used to improve the user experience by providing a way to easily access the relevant information on the page.
On-page SEO refers to the changes you can make on your website to improve your rankings.
One way search engines “read” the content of your webpages is by using a hierarchy of headings. There are multiple heading levels and keyword strategies to implement in each level.
- Image optimization
Image optimization gives search engines more information about your website by giving it context for the images that are present. Optimization also includes making sure images are appropriately sized and are in a preferred file format for faster loading speeds.
- SEO-friendly copy
We execute best practices when it comes to writing relevant, SEO-friendly copy across your website.
- Location and industry landing pages
To keep your copy as relevant as possible, we create landing pages specific to your locations, services, and industry.
- Monthly blog posting
Blogs are another way to include relevant content for your audience, especially for topics that are not necessary to include as their own landing page. Blog content gives search engines a fuller picture of what your website is about and makes your site more likely to show up for searches that are related to your business.
Technical SEO works behind the scenes to provide search engines with relevant information about your site. These changes take place on the back-end of your website.
- Health Score Cleanup
Many professional SEO tools provide an SEO “Health Score” to reflect the overall optimization of your website. If your score is less than ideal, we can implement solutions to improve it.
- Canonical Linking
Canonical linking is a way to tell search engines that a given page is a copy or duplicate of another page. It can prevent duplicate content issues and ensure that search engines are able to correctly index pages.
- Site-Wide Metadata
Metadata includes page titles, meta descriptions, and alt tags. It’s a structured way to give search engines information about your content.
- Sitemap Structure
A clear sitemap structure allows search engines to index and rank your pages appropriately. Your sitemap can also improve user experience because it organizes pages and navigation in a way that makes it easy to understand where to find content.
- Internal Linking
Internal links can be beneficial for both your website users and for search engines. Linking to relevant pages can lead to users staying on your website for longer periods of time, which is a signal to search engines that you have quality content. They can also help establish an information hierarchy so search engines can better understand your content.
Off-Page SEO Channels
Off-page SEO refers to sources outside of your website that improve your rankings. This involves building up the amount of sites that link to your website.
- Link Building
Backlinks, also called inbound links, are links to your website that live on another website. They’re an indicator of your site’s quality and popularity because they show that other sites are sending their users to your website. We help grow your website’s authority by providing monthly backlinking to your pages.
- Social media for SEO
Social media is one way to increase traffic to your website. Your social media followers likely have an interest in your business and content, making them more likely to engage with your webpages and spend more time on them. We use social media strategy in tandem with SEO to improve your performance in both areas.
- YouTube and SEO
Search engine results pages are no longer just text-based. Users can now search for videos and images as well, and YouTube can boost your visibility in video searches. While there are optimization techniques specifically to drive traffic to your YouTube channel, embedding YouTube videos on your webpages can drive viewers to your website instead. OpGo can create a custom strategy for video content most relevant to your business.
WHY YOU NEEDSEO
Be Found in Searches
Increase Organic Traffic
SEO is a multifaceted process, and we have the resources and expertise to execute in each related area. Our team works together to brainstorm and create content, share it efficiently, and ultimately drive traffic to your website. This means that when you improve your SEO with OpGo, you can also expect to improve your brand presence in other areas.