Branding & Identification
Branding & Identification
Thoughtful Designs, Measurable Results
Your brand is what people say about their experience after interacting with your brand through various touchpoints. Touchpoints can include ads, your website, sales team, buying experience and customer services. Even a weak or ugly logo can be used to build a strong brand–it’s what you do with the branding that counts. (A logo is not the brand–it’s identification that fits into the whole experience.)
We take pride in understanding the tone of your business and the needs of your target audience. Brand guidelines are determined up front with your team so you can be confident that all advertising is consistent and appealing. We can help your branding process at any stage, whether we create ads that fit an existing style guide, or develop it from scratch. We’ll help you understand branding and how to make all touchpoints work toward creating a positive and memorable experience for your customers. See examples of our work to learn more.
How can OpGo help with brand awareness?
We’ll help you build a marketing plan that strategically balances on the top of the funnel to get your brand in front of your target audience for the lowest cost. We’ll research and provide a proposal for the channels we feel will deliver the best results. The ideal scenario is to create multiple touchpoints to ensure you are able to influence your audience.
Logos & Style Guide – We facilitate custom discovery sessions to learn more about your brand so that we can effectively create the look and feel the fits you. The logo is ONLY the beginning and honestly is not effective on its own. You need to hone in on all customer touchpoints (from ads, to selling, to customer service).
Voice & Personality & Values – Everyone has a story. When you tell your story, it adds stickiness to your brand which increases brand recall. When people are thinking of making a purchase, they would think of you without having seen an ad.
Taglines / Headlines – As we move deeper into brand development, we need to understand how you sell and your approach to customer service. How you talk to your customers is key to brand development. The things that people remember you for the most are used in your taglines and headlines.
Search Engine Optimization
Increasing organic traffic to your website from search engines is one of the best ways to generate brand awareness. When people do a search for something specific, your website will show up in the search results. By structuring your site properly and generating the right content, your website will show up ahead of the competition on Google or Bing. Learn more about our SEO Services and the many ways we can get your website served ahead of the competition.
We use top of the line competitor research tools to listen to your competitors and get a better understanding of how they sell their products and/or services.
Social Media can be very effective in generating brand awareness when done well. The platforms really allow you to tell your story and build a following at the same time. We’ll help you determine which social media channels are the best fit for your brand. (Some are ideal for LinkedIn while others are more effective on Instagram.) In some cases, brand awareness is 100% done via social media community posts and ad campaigns. Check out our Social Media Services page to learn about our approach. It’s definitely a team effort!