Agriculture Marketing Case Study
Rebranding NDCISA for Growth and Clarity
Founded in 1929, the North Dakota Crop Improvement & Seed Association (NDCISA) plays a vital role in advancing North Dakota agriculture through the production, promotion, and distribution of high-quality, pure seed. As the state's oldest and largest seed association, NDCISA supports growers, partners, and dealers by ensuring trusted seed varieties reach the fields that feed the region.
Partnership Scope
Retainer
Industry
Agriculture
Location
West Fargo, ND
Services Provided
- Social Media
- Media Buying
- Graphic Design
- Website Maintenance
- Dealer Communication
- Branding & Logo Development
The Challenge
Long History.
New Identity Needs.
For decades, NDCISA operated with a single primary partner: NDSU. But as the organization expanded its client base to include brands like SeCan and Anheuser-Busch, the need for a distant, standalone identity became clear. Their branding closely mirrored NDSU's, causing confusion among growers and partners. NDCISA needed to clearly differentiate who they were, what they represented, and why their seal signified unmatched quality and trust in seed production.
The Solution
Clear Positioning.
Stronger Branding.
Our work with NDCISA showcases how refreshed branding and clear positioning can reinforce trust in a long-standing organization. By establishing a distinct identity and improving communication tools, NDCISA is now better equipped to represent its partners, support growers, and uphold the quality standards that define North Dakota agriculture.
From Recognition to Trust
Our collaboration with NDCISA shows how strategic branding can reinforce trust in an organization that has served North Dakota agriculture for nearly a century. By establishing a distinct identity, and strengthening communication materials, OpGo Marketing helped NDCISA more effectively highlight that quality behind every variety they promote. With renewed clarity and credibility, NDCISA is better prepared to support growers and partners statewide.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Branding & Logo Development
Created a distinct visual identity and updated logo that reinforces quality and trust.
Social Media Strategy & Management
Developed a clear content strategy and managed posts to boost awareness, highlight partners, and engage growers.
Website Maintenance
Maintained and updated site content to improve accuracy, usability, and consistent branding across all pages.
Media Buying
Strategically planned and placed ads to increase visibility, reach growers statewide, and support key campaign goals.
Graphic Design & Print Materials
Designed clear, professional materials that strengthened NDCISA's brand presence.
Dealer Communication
Streamlined messaging and provided updated materials to help dealers easily share accurate seed information with growers.
Ready to Build a Brand That Stands on Its Own?
If your organization has grown past its original branding and you need to stand on your own, we can help. Book a discovery call to talk through where your brand is today and where you want to take it.