Healthcare Marketing Case Study
Building a Statewide Voice for the ND Hospital Association
The North Dakota Hospital Association (NDHA) represents North Dakota's licensed hospitals, committed to advancing public policy and fostering excellence in medical and health services. Through advocacy, education, and shared services, NDHA supports member hospitals across the state and serves as a unifying voice for healthcare in North Dakota.
Partnership Scope
Retainer
Industry
Healthcare
Location
Bismarck, ND
Services Provided
- Social Media Strategy
- Social Media Management (LinkedIn & Facebook)
- Content Creation & Graphics
- Thought Leadership Articles
- Legislative & Advocacy Messaging
- Event Promotion & Recap Coverage
- Brand Assets & Marketing Collateral
The Challenge
Statewide Impact. Quiet Online Presence.
When OpGo Marketing first partnered with NDHA, the organization was already doing meaningful work across North Dakota, advocating at the legislature, supporting member hospitals, and recognizing the people behind the state's healthcare system. But their digital presence didn't yet reflect the scale of that work. NDHA needed a steady, strategic communications presence that could spotlight member hospitals, support advocacy efforts, and reinforce their role as a trusted statewide healthcare leader.
The Solution
Consistent Voice. Statewide Reach.
OpGo Marketing partners with NDHA to maintain a content-rich, strategically managed social presence across LinkedIn and Facebook anchored in advocacy updates, member spotlights, and timely industry news. We extend NDHA's voice beyond standard social posts with original LinkedIn thought leadership articles, brand-consistent graphics, and coordinated coverage of legislative priorities, the annual convention, and partner announcements. The partnership continues to drive meaningful year-over-year growth in followers, impressions, engagement, and reach across both platforms.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Social Media Management
We manage NDHA's day-to-day presence on LinkedIn and Facebook with a consistent posting cadence anchored in advocacy, member hospital spotlights, event coverage, and industry news. Content output has grown 68.8% on LinkedIn and 112% on Facebook year-over-year.
Thought Leadership Content
We produce original LinkedIn articles that extend NDHA's voice beyond standard social posts, covering legislative wins, member recognitions, and strategic partnerships, including coverage of SB 2280, the Chartis Top 100 Critical Access Hospitals list, and HSIsolutions partnership announcements.
Brand & Visual Assets
We design graphics and brand-consistent visual assets across initiatives, including the 2025 NDHA Value Statement PDF, ensuring NDHA's storytelling stays cohesive across every touchpoint.
Event & Recognition Campaigns
We support convention promotion and recap coverage, hospital recognition campaigns, and workforce and partnership announcements that strengthen relationships with member hospitals and the broader healthcare community.
From Quiet Presence to Statewide Voice
Our ongoing partnership with NDHA shows what consistent, strategic communications can do for an organization whose work already matters. By pairing steady social media management with thought leadership, hospital recognition, and brand-aligned visual storytelling, we help NDHA grow visibility for the people and policies shaping healthcare in North Dakota. With a stronger digital presence in place, NDHA continues to amplify advocacy wins, celebrate member hospitals, and reach the audiences who care most about the state's healthcare future.
154%
Increase in LinkedIn followers
7.46%
LinkedIn engagement rate
15.7%
Increase in Facebook followers year-over-year
1500%
Increase in organic post views year-over-year
Ready to Build a Stronger Voice for Your Organization?
OpGo Marketing helps healthcare organizations, associations, and mission-driven groups build a digital presence that matches the scale of their work. From strategic social media to thought leadership and brand visuals, we'll help you reach the audiences who need to see what you do and the impact you make.