CPC & CPM Calculator
Estimate your advertising costs with ease. Enter your impressions, cost per click (CPC), and click-through rate (CTR) to instantly calculate your total cost, number of clicks, and CPM. Perfect for budgeting and campaign planning.
Why you should be budgeting based on CPC and CTR
This calculator helps you estimate key digital marketing results by inputting impressions, cost per click, and click-through rate to get an output of total cost. Most people are given a total cost to budget, but this tells you more than just how much you’re spending, this calculator shows you what that cost actually means in terms of clicks, reach, and effectiveness. These are the KPIs you need to take to your marketing team.
Seeking Benchmarks (to get inputs for CPC and CTR)
We use general benchmarks by industry from various sources like these below. What we recommend is that each business track and compete against their OWN metrics. There are many factors that play into the success of a campaign (targeting during setup, type of campaign, messaging, competition, etc.)
Benchmarking Resources
scale with digital
Digital channels are scalable and results are trackable in real-time. Contact us today to discuss your website needs and take the next step. We offer free discovery calls.