One of the most common questions I get during a monthly reporting meeting is some version of: “How do we show up in AI search results?” or “What do we need to do so we show up in ChatGPT?” And honestly, it’s a good question.
Search is changing. People aren’t just Googling anymore. They’re asking AI tools direct questions and expecting real answers. That shift can feel overwhelming, but the reality is this: you don’t need to scrap everything you’re doing and start over. There are a few simple things you can do (or delegate) that don’t require a marketing background or a big time commitment.
1. Look at Your Website Like a New Customer Would
Set aside five minutes and look at your website with fresh eyes. Ask yourself:
- Can I quickly tell what this business does?
- Is it clear who this is for?
- Would someone outside my industry understand it?
AI tools are doing the same thing, trying to understand your business quickly. If your website is vague or full of internal language, it’s harder for AI to pull clear answers.
Update your homepage or service pages to clearly state:
- What you do
- Who you help
- Where you operate
Clarity beats cleverness here.
2. Fully Update Your Google Business Profile
Your Google Business Profile is one of the easiest wins (and one of the most overlooked)!
Make sure:
- Your business description is filled out
- Services are listed accurately
- Hours, phone number, and address are correct
- You have recent photos
AI tools often pull information directly from Google listings, especially for local businesses. A complete, accurate profile helps establish trust and context. This is something you can easily delegate to an office manager or team member if needed.
3. Ask for Reviews (and Let Your Team Help)
Reviews matter for customers and for AI search. If you have a sales team, customer service reps, or account managers, this is a great thing to delegate. Asking for reviews doesn’t have to fall entirely on you.
Simple approach: After a successful interaction, ask for a review. Then respond to it; even a quick “thank you” helps show engagement and credibility. AI tools tend to favor businesses that are active, trusted, and consistently reviewed.
You can even make business card with a QR code for customers to easily leave a review. Check out a few we’ve made for clients:
4. Write Down the Top 5 Questions Customers Ask You
Start by listing the five questions you hear most often:
- On phone calls
- In emails
- During meetings or consultations
Then answer those questions on your website. This could be an FAQ section or a short blog post. AI tools are designed to surface answers. If your business already provides them, you’re helping yourself without doing anything fancy.
5. Make Sure Your Website Works Well on Mobile
This one is simple but important. If your website is slow, hard to read on a phone, or has broken buttons, it hurts both user experience and visibility.
AI search still relies on the same fundamentals as traditional search. A fast, mobile-friendly website is easier for tools to scan and easier for customers to use.
What This Really Comes Down To
Helping your business show up in AI search doesn’t mean chasing trends or learning new tools overnight. It comes down to:
- Being clear
- Being helpful
- Being consistent
- Knowing what you can delegate
If you focus on those basics, you’re already doing more than most businesses — and setting yourself up well as search continues to evolve.
Curious How Your Business Shows Up in AI Search?
If you’re starting to wonder how your business shows up in AI search, now is a good time to take a closer look. This isn’t about chasing trends; it’s about making sure your digital foundation is solid as search continues to evolve. If you’d like to talk through what this could look like for your business, I’m always happy to connect. Book a quick discovery call, and we can walk through where you’re at today and what (if anything) makes sense to adjust moving forward.
