Mosaic Dermatology
Building a Dermatology Brand From the Ground Up
Mosaic Dermatology is a new dermatology clinic in West Fargo, founded by Dr. Joanne Montgomery, a board-certified dermatologist dedicated to providing expert, patient-centered care. Opening in March 2025, Mosaic Dermatology offers medical, surgical, and aesthetic dermatology services, helping patients achieve and maintain healthy skin in a welcoming and professional environment.
Partnership Scope
Brand Sprint → Retainer
Industry
Healthcare
Services Provided
- Brand Development &
Style Guide - Website Design &
Copywriting - Social Media Management
- Digital Marketing
- PR
- Print & Marketing Collateral
40%
QoQ Growth | All website traffic
49.5%
Organic traffic increase quarter-over-quarter
49K+
Users reached organically on social in year one
The Challenge
New Practice.
No Presence.
As a brand-new dermatology clinic, Mosaic Dermatology in West Fargo, ND began with only a logo and no established marketing foundation. Without defined brand guidelines, consistent visuals, or an online presence, they faced significant challenges in standing out within the competitive dermatology space. The clinic needed a cohesive brand identity, a website that reflected its expertise, and marketing materials to build trust with new patients. Additionally, Mosaic required a comprehensive digital strategy to attract, educate, and convert potential patients through both paid and organic channels.
The Solution
Strong Identity.
Strategic Growth.
We began the partnership with a brand sprint, delivering a marketing strategy and creative assets to establish Mosaic Dermatology as a trusted provider from day one. After laying a strong foundation, the relationship evolved into an ongoing retainer, allowing our team to provide continued marketing support, optimization, and strategic guidance as the practice grows.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Brand Development & Style Guide
Built a cohesive brand identity, including typography, color palette, and design elements to ensure consistency and professionalism across all channels.
Website Design & Copywriting
Developed a user-friendly, SEO-optimized website to showcase Mosaic Dermatology’s services, expertise, and patient-centered approach.
Social Media Strategy & Management
Launched and managed social media profiles to strengthen brand awareness, foster engagement, and position Mosaic as a trusted skincare authority.
Digital Marketing Campaigns
Created and optimized targeted Meta and Google Search Ads to increase visibility and drive appointment inquiries.
Graphic Design & Print Materials
Designed business cards, appointment cards, letterhead, and other print assets to create a polished, seamless patient experience.
Marketing Collateral Development
Produced brochures and in-office materials to educate patients about services and treatment options.
From Strategy to Success
OpGo’s ability to execute a full brand sprint for Mosaic Dermatology highlights our expertise in launching new businesses with a strong, strategic marketing foundation. By combining branding, digital strategy, and content creation, we positioned Mosaic Dermatology for long-term success in the dermatology space.
Looking to Launch or Rebrand Your Business?
OpGo Marketing specializes in brand development, digital marketing, and strategic growth for businesses across industries. Whether you’re starting from scratch or refreshing your brand, we provide the tools and expertise to bring your vision to life.