WBC UTAH
A Scalable Social Strategy for a Growing Nonprofit
WBCUtah is a dynamic organization dedicated to empowering women entrepreneurs across Utah through education, resources, and mentorship. Their mission is to inspire confidence and provide tangible support to help women grow and succeed in their businesses. Working alongside WBCUtah, we had the privilege of contributing to their vision by enhancing their brand presence and developing a robust social media strategy.
Partnership Scope
Brand Sprint
Industry
Non-Profit
Services Provided
- Brand Audit & Visual Refresh
- Updated Style Guide (Events, Typography, Colors)
- Social Media Strategy & Content Framework
- Team Training & Custom Templates
- Weekly Mentorship & Guidance
The Challenge
Inconsistent Branding.
Lost Momentum.
WBCUtah needed a cohesive social media strategy to promote over 20 monthly events without diluting their brand identity. With many personalities influencing their brand and inconsistent social media content, they struggled to maintain a unified brand voice and needed guidance on streamlining their messaging, defining content pillars, and building confidence in their internal team.
The Solution
Cohesive Strategy.
Confident Execution.
To address WBCUtah’s challenges, we implemented a multifaceted approach that included:
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Brand Audit & Refresh
We conducted a thorough brand audit to identify inconsistencies and developed a refreshed brand style guide, including updated event branding, typography, and color palettes.
Social Media Strategy Development
We built a 2025 content strategy focusing on key content pillars that align with WBCUtah’s mission, including Inspiration & Empowerment, Educational Resources, Event Highlights, Rural Outreach Spotlights, and Advocacy for Women-Owned Businesses.
Content Calendar & Planning:
We created a detailed social media content calendar providing a month-by-month breakdown of post ideas, scheduling, and strategic messaging.
Weekly Mentorship & Training
Through weekly meetings, we provided personalized support, answered questions, shared best practices, and developed custom solutions to build confidence within the WBCUtah team.
Event Promotion Strategy
We introduced a method to highlight events without overshadowing the brand identity by integrating event promotions into broader, mission-aligned content.
From Strategy to Success
Our approach combined strategic planning with practical tools and ongoing support, offering WBCUtah a structured yet flexible framework for managing their social media strategy. By defining clear content pillars, creating a detailed content calendar, and updating the brand guide, we ensured brand clarity and consistency across all platforms. The weekly mentorship sessions not only built confidence within the internal team but also equipped them with the knowledge to manage social media effectively. Our tailored solutions addressed their unique challenges, enabling WBCUtah to promote numerous events without diluting their brand identity. Ultimately, our partnership delivered a sustainable social media strategy that empowered their team and set them up for long-term success.
Looking to Launch or Rebrand Your Business?
OpGo Marketing specializes in brand development, digital marketing, and strategic growth for businesses across industries. Whether you’re starting from scratch or refreshing your brand, we provide the tools and expertise to bring your vision to life.