OmniByte
Driving Growth with a Unified Brand & Digital Strategy
OmniByte is a technology company specializing in mobile workforce solutions that optimize operations through powerful digital forms and seamless integrations. Their flagship product, FormsPro, and its white-labeled counterpart, IFS Advanced Forms, empower field service, oil & gas, and enterprise organizations to capture accurate data, automate workflows, and improve real-time decision-making.
When OmniByte partnered with OpGo, they lacked brand consistency, a defined voice, and a strategic marketing approach. Their online presence and messaging were disjointed, and they needed clearer positioning to effectively speak to both IFS Advanced Forms users and FormsPro customers.
Working in the fast-paced world of enterprise technology, our team had to be agile, strategic, and forward-thinking to ensure OmniByte’s brand and messaging evolved alongside industry innovations.
Partnership Scope
Retainer
Industry
Information Technology
Services Provided
- Social Media Management
- Graphic Design & Branding
- Trade Show Display Design
- Website Development & SEO
- Print & Digital Marketing Materials
- PDF & Slide Deck Creation
- Social Media Training
The Challenge
Lacking Clarity.
Losing Impact.
OmniByte faced significant branding and marketing challenges that prevented them from reaching their full potential. Their brand identity was inconsistent, with more than 30 official colors and unclear messaging. They needed a clear brand strategy and a focused communication approach that spoke directly to their two key audiences: existing IFS customers using Advanced Forms and new customers purchasing FormsPro.
Additionally, OmniByte lacked industry awareness and needed a stronger online presence to position themselves as thought leaders. Their website was outdated, their SEO strategy was underperforming, and they required visually impactful trade show materials to establish credibility at key industry events.
The Solution
Defining the Brand.
Driving Results.
OpGo worked closely with OmniByte to develop a comprehensive marketing strategy that aligned with their goals. We established a clear brand identity, refined their messaging, and created marketing materials that positioned OmniByte as an authority in their space. Through targeted content and advertising, we increased engagement, generated leads, and improved visibility across all digital platforms.
HIDDEN
We continuously track key metrics like engagement, reach, fan growth, and click-throughs. We use these insights to optimize performance and bring new ideas to your monthly check-in.
Brand Refinement & Messaging
Unified OmniByte’s visual identity, streamlined brand colors, and developed key messaging frameworks tailored for both FormsPro and IFS Advanced Forms audiences
Website & SEO Overhaul
Launched a modern, user-friendly website with optimized content and SEO strategies to improve search rankings and lead generation
Social Media Strategy & Thought Leadership
Managed LinkedIn content, developed strategic industry posts, and engaged with enterprise-level decision-makers
Trade Show & Print Materials
Designed high-impact trade show displays, created compelling sales PDFs and slide decks, and developed event-specific promotional materials
Social Media Training
Equipped OmniByte’s internal team with best practices for engaging on LinkedIn and amplifying their brand message
Strategy-driven, design-powered
OpGo worked closely with OmniByte to develop a comprehensive marketing strategy that aligned with their goals. We established a clear brand identity, refined their messaging, and created marketing materials that positioned OmniByte as an authority in their space. Through targeted content and advertising, we increased engagement, generated leads, and improved visibility across all digital platforms.
Ready to Elevate Your Brand Like OmniByte?
At OpGo Marketing, we specialize in data-driven strategies that deliver measurable results. Whether you’re looking to strengthen your dealer network, increase brand awareness, or generate more leads, we have the expertise to help you grow.