Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of the funnel into one easy-to-view platform and allows you to track sales from first touch to close. The automation filters legit leads from those not as qualified and sends each down a different path: one to a sales person and the other into a drip campaign. And that’s just the basic function; there are a lot more features that can be enhanced to provide more insight and save your team even more time.
What is Marketing Automation?
Marketing automation is for businesses that have a sales team. It allows you to streamline, automate, and measure potential leads making the pipeline more accurate. At the end of the day, it allows your team to focus on legitimate leads and in turn generates higher revenue. The relationship with your customers begins when they are a prospect. We can help you to create more engaging funnels that build a relationship with insights throughout their entire life cycle.
Simply put, marketing automation mirrors your overall strategy and tracks performance every step of the way.
- Custom-filtered forms
- Nurtured email marketing (both sales and marketing type emails)
- Track meetings
- Cross-channel marketing campaigns
- Persona segmentation
- Customer service chat bots
- Dashboards showing value of every stage in your pipeline
Some people are under the impression that marketing automation pushes out spam. Some also believe that it is used as a replacement for your marketing team. Neither of these is true.
Marketing automation tools allow your team to work more efficiently and accurately. There are a lot of moving parts when it comes to being a marketer and tools like this can help with streamlining the process and providing the reporting management needs.
Emphasis on Lead Generation
Our team helps you map out the journeys with lead generation in mind. Without automation, it’s easy to get caught in a tailspin at the top of the funnel dealing with impression and click metrics. We think well beyond that–our focus is on filling the CRM with qualified leads.