Looking for the Best SEO Company?
You need a company that can customize a plan for you to fill in the gaps for the parts you don’t have time for (vs offering some cookie cutter service). As you know, no two websites are alike and search engine optimization can take up a ton of time. Additionally, the tools used to fill in some of those gaps can be expensive. Check out SEMrush pricing here. (Although it’s expensive, we use all of its bells and whistles, especially to do competitor analysis for our clients.)
Small businesses need an array of options for all of the marketing initiatives they need to take on. We offer free audits, custom SEO services or even training if you’d like to keep it in-house. SEO is vital for many small businesses, offering promising avenues for growth and visibility. With the increasing reliance on mobile devices for Google searches, the potential for businesses to be discovered organically surges. Whether targeting a national or local audience, it’s crucial to note that a significant portion of online searches, roughly one-third to half, are geared towards local intent, often driven by users with immediate needs.
Set Realistic Search Engine Optimization Goals
- Increased organic traffic (Shoot for a 15-20% increase.)
- Get better qualified leads (Have conversations about previous leads vs ideal ones)
- Educate on SEO best practices for sustaining and increasing organic traffic
Website Optimization
Mobile Optimization: Ensure that your website is mobile-friendly and optimized for various devices and screen sizes. Google prioritizes mobile-responsive websites in its search results, so optimizing for mobile is essential for SEO success. Check your page speed here.
Identify relevant keywords and phrases that your target audience is likely to use when searching for your products, services, or information related to your industry. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover valuable keywords with high search volumes and relatively low competition. (We use SEMrush at OpGo — let us know if you want us to run a quick report on your site.)
Check out our SEO services testimonial and download our SEO pricing brochure.
Content Creation
Structure your content using short paragraphs, bullet points, and subheadings to make it easy for readers to scan and digest. Use simple language and avoid jargon or overly technical terms that may confuse or alienate your audience.
Develop engaging and informative content that addresses the needs and interests of your target audience. Focus on providing value, answering questions, and solving problems. Ensure that your content is well-written, error-free, and formatted for readability.
Craft compelling meta titles and descriptions that accurately summarize the content of your pages and entice users to click through to your website from the search engine results pages (SERPs).
Optimize your content for search engines by including target keywords in strategic locations such as the title, headings, meta tags, and throughout the body of the content. Make sure to use variations of your keywords naturally and avoid keyword stuffing, which can negatively impact your rankings.
Link Building
Create Quality Backlinks: Earn backlinks from reputable and relevant websites to demonstrate authority and credibility to search engines. Focus on acquiring natural backlinks through guest blogging, content partnerships, and participation in industry forums or communities.
Internal Linking: Include internal links within your content to connect related pages and help search engines understand the structure of your website. This can also help distribute link equity and improve the overall SEO performance of your site.
Optimizing Images for SEO
Optimize Images: Use descriptive file names and alt tags for your images to make them more accessible to search engines and improve the overall user experience. Compress images to reduce load times and enhance page speed, which is a ranking factor for search engines.
Monitoring Performance
Use analytics tools like Google Analytics and Google Search Console to track the performance of your content and SEO efforts. Monitor key metrics such as organic traffic, keyword rankings, and conversion rates to identify areas for improvement and optimize your strategy accordingly.
SEO Training Sessions
At OpGo Marketing, we pride ourselves on being affordable SEO experts who go beyond traditional services. We understand the importance of accessibility, which is why we offer training sessions tailored specifically for small businesses. By providing comprehensive training, we empower businesses to manage their SEO effectively, ensuring affordability without compromising on quality or expertise. Contact us today and ask about custom training offered.
Be sure to connect and view your site performance (free) via Google Search Console. If Google detects any violations of its webmaster guidelines on your website, it will notify you through Google Search Console. This allows you to address any issues promptly and request a review once they have been resolved.
With the increasing importance of mobile optimization for SEO, Google Search Console includes a Mobile Usability report that identifies issues affecting the mobile-friendliness of your website. This helps you ensure that your site provides a seamless experience for mobile users.
The URL Inspection tool in Google Search Console allows you to analyze individual URLs on your website and see how Googlebot crawls and indexes them. You can identify issues such as crawling errors, structured data errors, and coverage issues that may affect your website’s visibility in search results.
Google Search Console alerts you to any security issues detected on your website, such as malware infections or hacked content. This allows you to take immediate action to protect your site and maintain its reputation.
By following these steps, you can effectively optimize your content and build SEO to increase visibility, drive traffic, and achieve your business goals.