by Haley Bruggeman | Sep 7, 2023 | Digital Marketing, Social Media
If you’re reading this, you’re probably well aware (and maybe tearing your hair out) of Facebook’s (or should I say, Meta’s) constant game of “Let’s Change Everything.” Just when you think you’ve got it figured out, they...
by opgomarketing | Aug 28, 2023 | Digital Marketing, Digital Marketing 101
Google Tag Manager is a powerful tracking tool with an extensive list of capabilities. While GTM’s flexibility is one of its most appealing benefits, proper setup comes with a learning curve. We audit our clients’ conversion setup as part of our digital marketing...
by Haley Bruggeman | Apr 20, 2023 | Content Marketing, Digital Marketing, Marketing Strategy & Plans, Social Media
Influencer marketing has made a significant impact on the marketing landscape in 2023, and its growth shows no signs of slowing down. Social media is constantly evolving, introducing new platforms, trends, and user engagement methods. Incorporating influencer...
by Tiffanie Honeyman | Feb 14, 2023 | Digital Marketing, Content Marketing, Marketing Strategy & Plans, Social Media
With the digital marketing world rapidly evolving, it’s essential to stay up-to-date with the latest digital marketing trends to keep your business ahead of the competition. With new marketing technologies and innovative marketing trends constantly emerging,...
by opgomarketing | Feb 9, 2023 | Social Media, Branding & Identification, Content Marketing, Digital Marketing
In the world of digital marketing, visuals are one of the most powerful tools available. Captivating imagery can be used to draw attention and effectively communicate a message with just one glance from consumers. From social media posts to website designs, visuals...
by opgomarketing | Apr 11, 2022 | Digital Marketing
No matter what type of business you are or how much you are spending on ad campaigns, you should always be testing. No matter what. If you want to be found on Google searches, related websites, in apps, or on YouTube, dynamic campaigns are a necessity. With...
