by opgomarketing | Jul 8, 2024 | Analytics, Digital Marketing
New Feature: Custom Bins in Looker Studio If you’ve been in Looker Studio in the past couple of weeks, you might have noticed a new feature in your data sources and charts: custom bins! Custom bins make it easier to categorize dimensions without having to use a fully... 
by opgomarketing | Mar 29, 2024 | Analytics, Digital Marketing
Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you... 
by Tiffanie Honeyman | Mar 29, 2024 | Analytics, Digital Marketing
Unlock the power of insights on your website’s engagement with our guide on “How to Track PDF Downloads in GA4”. No matter the nature of your website, tracking users’ engagement can provide valuable insight on their intent and experience. Depending on what kind of... 
by opgomarketing | Mar 22, 2024 | Digital Marketing, SEO
Looking for the Best SEO Company? You need a company that can customize a plan for you to fill in the gaps for the parts you don’t have time for (vs offering some cookie cutter service). As you know, no two websites are alike and search engine optimization can... 
by Tiffanie Honeyman | Jan 12, 2024 | Digital Marketing, Social Media
It is important for businesses to know and understand the differences between Meta Business Manager and Meta Business Suite. Our goal is to highlight and simplify the differences so marketing folks (ours our yours) can get a full understanding of what each is best... 
by Haley Bruggeman | Sep 7, 2023 | Digital Marketing, Social Media
If you’re reading this, you’re probably well aware (and maybe tearing your hair out) of Facebook’s (or should I say, Meta’s) constant game of “Let’s Change Everything.” Just when you think you’ve got it figured out, they... 
