by OpGo | Oct 10, 2021 | Digital Marketing
What is Google Analytics? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even if you don’t use all the other free Google tools, use this one. ...
by OpGo | Jun 2, 2021 | Digital Marketing, Social Media
Before we start: Confirm that you have a personal Facebook account set up. This account will need to be linked to your business manager account in order to verify identity.Otherwise, sign up for Facebook here.Verify that your partner has a Facebook Business Manager...
by OpGo | May 21, 2021 | Digital Marketing, Social Media
How the Apple iOS update will impact Facebook Advertising With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting...
by OpGo | Apr 5, 2021 | Digital Marketing
Changes to Broad Match Modifier (BMM) Google has started to merge two keyword types, broad match modifier and phrase match. The broad match modifier keywords were very broad, which allowed more flexibilty but it also creates the possibility of less relevant traffic....
by OpGo | Jan 16, 2020 | Digital Marketing, Marketing Plans
Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...
by OpGo | Feb 11, 2016 | Digital Marketing, Marketing Plans, Uncategorized
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–and new ones keep popping up. Internet globalization continues to put competition is right outside your door. It’s...
