by OpGo | May 21, 2021 | Digital Marketing, Social Media
How the Apple iOS update will impact Facebook Advertising With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting...
by OpGo | Apr 5, 2021 | Digital Marketing
Changes to Broad Match Modifier (BMM) Google has started to merge two keyword types, broad match modifier and phrase match. The broad match modifier keywords were very broad, which allowed more flexibilty but it also creates the possibility of less relevant traffic....
by OpGo | Jul 15, 2020 | Digital Marketing, Uncategorized
By: Logan Riebel Here is a link to a YT video where I walkthrough the whole process: The KPI visualization is an essential part of any Power BI dashboard or report. The power of the KPI is to not only show where we are currently at, but also to give us context...
by OpGo | Jan 16, 2020 | Digital Marketing, Marketing Plans
Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...
by OpGo | Feb 11, 2016 | Digital Marketing, Marketing Plans, Uncategorized
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–aand new ones keep popping up. Internet globalization continues to put competition is right outside your door. It’s...
