by opgomarketing | Sep 22, 2020 | Marketing Strategy & Plans
Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...
by opgomarketing | May 20, 2020 | Marketing Strategy & Plans, Branding & Identification, Content Marketing
NEED HELP BUILDING A BRAND AWARENESS CAMPAIGN? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...
by opgomarketing | Mar 16, 2019 | Marketing Strategy & Plans
A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling errors...
by opgomarketing | Feb 11, 2019 | Marketing Strategy & Plans
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing– and new ones keep popping up. Internet globalization continues to put competition is right outside your door. It’s...
