Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of the funnel into one easy-to-view platform and allows you to track sales from first touch to close. The automation...
As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...
There are some clear differences between a marketing plan and a marketing strategy. Both are necessary to be able to track the success of your investment. Marketing Strategy In order to build a successful marketing plan, you first need to establish a strategy. The...
There are several new methods for creating videos in marketing. For the business owner who wants to DIY their video marketing campaigns, there are several apps you can use. And the video can be taken from your phone if you have the knack for it. For those that want to...
Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...
NEED HELP BUILDING A BRAND AWARENESS CAMPAIGN? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...