WHY THE 4P’S ARE OUTDATED

WHY THE 4P’S ARE OUTDATED

As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...
THE ABCS OF MARKETING REPORTING

THE ABCS OF MARKETING REPORTING

Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This...