Keeping Authenticity on Social Media with the Use of AI Tools Social media has become one of the most powerful ways businesses connect with their audience in a natural and organic environment. The rise of AI tools is revolutionizing how we create and manage social...
Marketing Strategy & Plans
Top SEO Factors for Small Business Boost Exposure to the Right People As of 2023, there are approximately 33.3 million small businesses in the United States. Interestingly, a significant proportion of these businesses—about 26.5 million—are run by a single person...
% of New Customers Growth Indicator: The percentage of new customers is a direct indicator of business growth. A high percentage of new customers signifies successful marketing and outreach efforts, suggesting the business is expanding its reach and attracting fresh...
SEO Work: Background OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on site...
At OpGo Marketing, we’re always looking for ways to shake things up and bring a little extra magic to our workplace. As part of our mission to create the best place to work, the Culture & Inclusion Committee (CIC) has been hard at work, focusing on collaboration,...
OpGo Rebrand At OpGo, our mission has always been to help growing businesses by providing access to expert marketing at affordable rates. As we have evolved and expanded, we recognized the need to refresh our brand to better represent who we are today and how our...
Email marketing is one of the best ways to keep your customers engaged, drive sales, and build a loyal community. But how do you know if your emails are hitting the mark? That’s where analytics come in! Set Your Goals and KPIs First things first, what do you...
New Feature: Custom Bins in Looker Studio If you’ve been in Looker Studio in the past couple of weeks, you might have noticed a new feature in your data sources and charts: custom bins! Custom bins make it easier to categorize dimensions without having to use a fully...
One of the fastest ways to grow organic traffic is by leveraging a comprehensive content marketing strategy focused on creating high-quality, SEO-optimized content. This includes keyword research, on-page SEO optimization, consistent content creation, and effective...
Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you...