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(701) 532-4399

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27 University Dr N Fargo, ND 58102

(701) 532-4399

27 University Dr N Fargo, ND 58102

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Google will soon add dynamic image extensions to ads. These will appear alongside the fleet of other ad extensions available, such as structured snippet, sitelink, callout, message, and most recently lead-form extensions. The feature is in beta with no official release date as of February 2020, but it is quietly becoming available to some advertisers. The new extension will allow advertisers to include images in their ads, which look similar to images included in organic search...

How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some pretty significant changes over the years. While the opportunity to reach a target audience has expanded, creating content, choosing channels, and knowing how to utilize these channels can be a pain point...

Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems. This makes PDFs ideal for content that requires graphics and text to remain in the same position, usually meant to be viewed as a hard-copy. Although Adobe has since developed features that support PDF editing (form-fills,...

To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies. Unfortunately, not even all marketing contractors can afford to measure results completely. OpGo specializes entirely in measuring marketing—we invest in the metrics and analytic tools to give our clients custom insight into their investments. But, for those who want to...

So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind that it takes time to develop trust if you are new to the market. People need to get to know you. When developing your strategic social plan, ask yourself a few questions: What is your goal for your...

The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any company with a wide range of competitive advantages—heightened exposure to target audiences, attractive placement in online search results, and even access to consumer demographics and data trends. Basically, search-engine marketing (SEM) improves both sides of...

Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with multiple locations that will prevent companies from taking a big hit in local SEO. The first major key to maintaining local SEO with multiple businesses is properly setting up a Google My Business (GMB) page. Google My Business is...

Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase. Retargeting to those who did not convert requires more than one pixel to be set up–one for targeting “page visitors” and a separate one for targeting “confirmation pages”. Once you have both set-up, you can...

A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling errors on their LinkedIn profile or because they wore a wrinkly shirt to an interview; It’s a matter of brand existence. Marketing communication feels more two-way today than it was 10 years ago, but...

Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here the main sections of the information found about your website within Google Search Console and a couple of examples of the sub-categories within each: Search Appearance – structured data, HTML improvementsSearch Traffic – search traffic queries, links to your siteGoogle Index – pages indexed, content keywordsCrawl – crawl errors, crawl statsSecurity Issues – resources...