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Gain control of your marketing budget by teaming up with OpGo. We plan, measure, and optimize your marketing investment. We are consultants with a passion for creating operational efficiencies. Our experience is in both traditional and modern marketing solutions.
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(701) 532-4399

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27 University Dr N Fargo, ND 58102

(701) 532-4399

27 University Dr N Fargo, ND 58102

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Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil. This point of view often depends on how well you can see the impact of your marketing efforts. That’s where marketing reporting comes in. So, what is marketing reporting? Simply put, marketing...

How Brands Utilize Marketing Has Changed Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some pretty significant changes over the years. While the opportunity to reach a target audience has expanded, creating content, choosing channels, and knowing how to utilize these channels can be a pain point...

Should You Use PDFs in Place of a Web Page? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems. This makes PDFs ideal for content that requires graphics and text to remain in the same position, usually meant to be viewed as a hard-copy. Although Adobe has since developed features that support PDF editing (form-fills,...

Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine optimization (SEO) for mobile sites is crucial to harnessing the potential of any business. What to consider when optimizing for mobile Some elements of mobile-friendly sites are more important than others. However, the most successful websites incorporate all of them. A...

To trust your marketing, you need to measure it. Business owners need to measure their marketing. We’ve all heard it, but many businesses don’t do it. Why? Because business owners almost always hire marketing contractors to implement their strategies. Unfortunately, not even all marketing contractors can afford to measure results completely. OpGo specializes entirely in measuring marketing—we invest in the metrics and analytic tools to give our clients custom insight into their investments. But, for those who want to...

Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who (target audience). If you are providing great customer experiences, it more of a game of what you can afford and how you communicate.  You’ll need to decide how often (frequency),...

So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind that it takes time to develop trust if you are new to the market. People need to get to know you. When developing your strategic social plan, ask yourself a few questions: What is your goal for your...

The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any company with a wide range of competitive advantages—heightened exposure to target audiences, attractive placement in online search results, and even access to consumer demographics and data trends. Basically, search-engine marketing (SEM) improves both sides of...

Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with multiple locations that will prevent companies from taking a big hit in local SEO. The first major key to maintaining local SEO with multiple businesses is properly setting up a Google My Business (GMB) page. Google My Business is...

Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase. Retargeting to those who did not convert requires more than one pixel to be set up–one for targeting “page visitors” and a separate one for targeting “confirmation pages”. Once you have both set-up, you can...