Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio, and print into social media and apps, marketing has seen some pretty significant changes over the years. While the opportunity to reach a target audience has expanded, creating content, choosing channels, and knowing how to utilize these channels can be a pain point for brands.
Luckily, new channels aren’t the only addition to the marketing industry. The industry has grown to include niche marketing agencies and consulting firms. Brands now have more options than ever when it comes selecting experts to manage their marketing investment, so how do they choose?
HOW BRANDS CAN UTILIZE DIFFERENT TYPES OF MARKETING
You may be thinking, what is the difference between choosing to work with a full-service marketing agency versus a consultant?
Our hybrid consultants are here for those who need help building a strategic plan. Consultants are guides to help you navigate brand objectives, channel selection, ROI and budget management. We have an execution team at OpGo that delivers performance. When a marketing plan is locked in place, it’s executed by the expert and trusted creative team at OpGo.
Retainers are a great option for an established business. They provide an extension of support from multiple areas of expertise (without being invoiced for every hour spent). Our creative team guards and represents your brand identity, while our project managers guide you toward channels that provide results. OpGo will help you track everything so that you can start converting your expenses into an investment. As our client, you can now choose to pay for just the services you need with a niche and specialized retainer options. Don’t be paying for services that aren’t fitting for the needs of your brand.
WHAT A CONSULTANT CAN OFFER A BRAND
Consultancies focus on the 360 degree view of the business goals, offering lean marketing strategies that bring accountability and roi to the table. They analyze market potential, channel potential, the behavior of the target audience, and historical performance. Solutions fit the business goals and the budget.
Focusing on too many channels at once can actually hurt a business. Or investing too much in creative services can reduce the ability to get the necessary reach. Consultants are constantly evaluating the efficiency of channels and the effectiveness of the overall marketing investment to ensure less waste and better results. Working with hybrid consultants through OpGo will incorporate both the full-service marketing you are looking for, as well as that personal connection and guidance from a consultant. All of our consultants and team members are committed to providing you with effective solutions.Does an OpGo Consultant sound like the best fit for your brand? Visit our consultant page and learn more about what our consulting services can offer you.
HOW DOES OPGO FIT?
If you are not seeking consultant level services but still need full-service marketing agency support, retainers might be the option for you.
OpGo Marketing is a full-service marketing agency that offers centralized marketing solutions. We work with brands of all sizes throughout the country to plan, measure and optimize marketing investments. An investment in OpGo is more like hiring a team member. We work right alongside our clients and their existing marketing teams to help bring effective solutions to the table.
The first step to optimizing your marketing investment is to measure your marketing efforts. A great place to start is to ask questions like these:
- How have customers found you in the past?
- What is the cost to acquire a new customer?
- Which channels are driving leads and conversions efficiently?
- What percentage of your traffic is organic?
- What is the path to purchase?
- What is the close rate by sales person?
The answers to questions like these and others set a baseline for allocating funds when building an optimizing a marketing plan.
Customer research is also key. OpGo takes a look at your target audience and how they interact with your brand. Knowing how your customer feels about your brand will help businesses learn where they can improve, which will in turn, increase repeat purchases and referrals to bring in new customers.
By examining the performance trend of your past goals, we determine which channels will help achieve future goals. Then using analytic tools, we continuously measure growth, trends, and cost…because marketing channels and consumer behavior are in a constant state of change. Thanks to automation of data and dashboards, our team helps makes informed recommendations. Knowing what works and what doesn’t will allow you to tweak your strategies and help you reach your goals more efficiently and cost effectively.
WHAT MARKETING SERVICE IS BEST FOR YOU?
The decision between choosing a full-service agency vs. a hybrid consultant, ultimately comes down to how we can best serve you to help amplify your success. Consider and evaluate what the purpose, scope, skillset and level of influence your business will need in order to reach its goals.
Still have questions about which path is a better fit for you and your brand? Get in touch with us today and we can help you decide.