Digital Marketing 101
FACEBOOK SHOP PAGE
Small businesses, specifically retail businesses, need to take advantage of every opportunity to sell. Social media is one of the best channels to build engagement, but you can also make it easy for people to buy. Learn more here.
There are way too many factors in SEO, so we’ve listed the top 10. Basically, your website is number one. There is too much competition–you need to stay on top of the changes. Learn more about SEO and what’s ahead here.
PAID SEARCH CAMPAIGNS
Google Ads has been making some changes lately (ad types for one). We’ve put together some information for you to stay on top of it all. This includes how to optimize campaigns, see new features and track performance. Learn more here.
DIGITAL MARKETING GLOSSARY
Digital marketing channels continue to grow and new options are available each year. We created this quick cheat sheet of terminology to help people understand all of the acronyms within the industry!
EMAILS & NEWSLETTERS
An email list built by you is a gift that keeps on giving. You own the audience and have earned the right to contact them. We have shared some ideas on automation and how to stay connected.
DIGITAL CAMPAIGN BENCHMARKS
Benchmark data is one of the most frequent questions we get asked as an agency. People want to knoew what a “good” score looks like when it comes to CPM, CPC, CTR and Cost / Conv. Learn more here.