Marketing Tools
We created these tools for small businesses to help inform, educate and save time. We love to help small businesses grow!
FAVORITE CHANNELS FOR RURAL SMALL BUSINESS
Downloadable Digital Marketing Resources
Resources & Links
Marketing Resources for Small Business Owners
SEO FAQs
There is a lot to learn under the search engine optimization (SEO) umbrella so we created this quick SEO FAQ page. This way you can quickly skim areas you want to learn more about.
DIGITAL MARKETING GLOSSARY
Learn some of the differences between common digital terms such as “impressions” and “reach”. You can also learn more about common key performance indicators (KPIs) to help you set benchmarks for your digital campaigns. If you are interested in setting up tracking for things like how many PDFs and which ones were downloaded, we created this Measurement in GA4 Guide.
Social Media Brochure
Social Media is one of those channels that everyone says is “free”–but it’s not. It takes a ton of time to brainstorm the content to fill the calendar, let alone actually creating it. We have a few tools here for you to explore that we hope will help!
Email – Building your List
As a small business owner, it’s essential to keep your audience informed of promotions, new products or services, events and to get feedback. Email is one of the easiest ways for you to earn and build your own audience. One of our favorite platforms is MailChimp.
What Are Long-Tail Keywords, and Why Should You Use Them in SEO?
With SEO evolving for decades, finding new keywords to rank for has become increasingly challenging, especially with so many established websites dominating search results. Yet, choosing the right keywords remains crucial for driving high-quality traffic to your...
SEO in 2025: Key Updates & How to Optimize for Success
Optimizing Content for Google “AI Overviews” AI Overviews differ from traditional Google Search results by providing summarized answers at the top of the page, rather than just a list of links. AI Overviews appear in Google search results when Google’s systems...