Marketing Tools
We created these tools for small businesses to help inform, educate and save time. We love to help small businesses grow!
FAVORITE CHANNELS FOR RURAL SMALL BUSINESS
Downloadable Digital Marketing Resources
Resources & Links
Marketing Resources for Small Business Owners
SEO FAQs
There is a lot to learn under the search engine optimization (SEO) umbrella so we created this quick SEO FAQ page. This way you can quickly skim areas you want to learn more about.
DIGITAL MARKETING GLOSSARY
Learn some of the differences between common digital terms such as “impressions” and “reach”. You can also learn more about common key performance indicators (KPIs) to help you set benchmarks for your digital campaigns. If you are interested in setting up tracking for things like how many PDFs and which ones were downloaded, we created this Measurement in GA4 Guide.
Social Media Brochure
Social Media is one of those channels that everyone says is “free”–but it’s not. It takes a ton of time to brainstorm the content to fill the calendar, let alone actually creating it. We have a few tools here for you to explore that we hope will help!
Email – Building your List
As a small business owner, it’s essential to keep your audience informed of promotions, new products or services, events and to get feedback. Email is one of the easiest ways for you to earn and build your own audience. One of our favorite platforms is MailChimp.
5 Practical Things You Can Do Right Now to Help Your Business Show Up in AI Search Results
One of the most common questions I get during a monthly reporting meeting is some version of: “How do we show up in AI search results?” or “What do we need to do so we show up in ChatGPT?” And honestly, it’s a good question. Search is changing. People aren’t just...
Marketing Training That Gives Your Team the Tools to Succeed
We get it, small business teams are juggling a lot. Marketing often lands on the to-do list of someone who already wears five other hats. You’re expected to post on social media, understand SEO, interpret analytics… all without formal training. That’s where we come...