SEO Case Study: Ag Equipment Website

by | Jul 24, 2024

SEO Work: Background

OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on site SEO fixes. We are still working on SEO, but here are the awesome early results!

SEO Optmization for website e1721837224299

We moved their site OpGo hosting May 20, 2024.

May 9th SEO Scores (which was alarming — hence offering to move to OpGo hosting).

Before

After the move: June 18, 2024 SEO Scores:

June 2024

Current: July 24, 2024 SEO Scores:

SEO Scores OpGo Marketing

National Keyword Rank – 1 Year Trend

Keyword Trend

Additional SEO Insights: Last 60 Days

Organic search is currently 44% of the total site traffic.

In May 2024, organic search was 39%.

We started tracking 96 keywords in Semrush June 12th.

  • 39 of those keywords improved in the last 60 days increasing their share of voice by 5% over their competitors.
  • We are partners of Semrush and use the platform to monitor the site performance, competitors of clients’ performance, keyword research and monitoring and for topic research to add to content calendars.

Domain Traffic Insights (All keywords sitewide, not just the ones we’re tracking)

They have 166 keywords on page one (national rank).

    • A few examples of keywords are:
      • Ag fertilizer spreader (SV 140/Mo)
      • Amazone (SV 480/Mo)
      • Thundercreek (SV 390/mo)
      • Hopper Bin (SV 320/Mo)
      • Brandt conveyor (SV 140/Mo)
  • Their current organic traffic is 1,700/month on average.
  • The estimated monthly savings if they were to pay for the keywords in a paid search campaign is $1,710 (Up 6% over the last 60 days.)

ND SEO Competitors (organic competition for traffic)

The trendline below shows North Star Ag’s top 48 keywords are competing with major national industry sites like machinerypete.com and tractorhouse.com within North Dakota.

competitors

Biggest SEO Fixes

We are still in the process of updating the site, but here are the changes we’ve made. We are continuing to update the meta and strategically organize the site page and linking hierarchy to point to their most important products.

  • Improved site speed
  • Removed unnecessary plugins
  • Updated current plugins
  • Code cleanup
  • Updated meta (titles, descriptions)
  • Reduced image sizes
  • Site design changes (adding in additional engagement assets)

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About OpGo Marketing

OpGo Marketing

Founded in 2015, OpGo Marketing was built on a simple mission: to make marketing perform. Our name, short for Operational Goals, reflects our commitment to helping businesses grow through strategy, implementation, and measurable results.

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We proudly partner with businesses across all industries, including manufacturing, healthcare, agriculture, hospitality, nonprofits, and more, bringing tailored marketing strategies to each unique sector.

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Tiffanie Honeyman

Tiffanie Honeyman is the Founder and CEO of OpGo Marketing and a proud U.S. Navy Seabee veteran. Tiffanie brings a mission-driven mindset to everything she does, especially her passion for helping small businesses grow.

After spending over a decade in traditional marketing agencies, she launched OpGo to focus on what truly matters to businesses: growth, budget efficiency, and measurable return on investment.

Under her leadership, OpGo has become a trusted partner for small businesses seeking strategic insight and affordable marketing execution that delivers real results.

Meet The OpGo Team

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