SEO Work: Background
OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on site SEO fixes. We are still working on SEO, but here are the awesome early results!
We moved their site OpGo hosting May 20, 2024.
May 9th SEO Scores (which was alarming — hence offering to move to OpGo hosting).
After the move: June 18, 2024 SEO Scores:
Current: July 24, 2024 SEO Scores:
National Keyword Rank – 1 Year Trend
Additional SEO Insights: Last 60 Days
Organic search is currently 44% of the total site traffic.
In May 2024, organic search was 39%.
We started tracking 96 keywords in Semrush June 12th.
- 39 of those keywords improved in the last 60 days increasing their share of voice by 5% over their competitors.
- We are partners of Semrush and use the platform to monitor the site performance, competitors of clients’ performance, keyword research and monitoring and for topic research to add to content calendars.
Domain Traffic Insights (All keywords sitewide, not just the ones we’re tracking)
They have 166 keywords on page one (national rank).
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- A few examples of keywords are:
- Ag fertilizer spreader (SV 140/Mo)
- Amazone (SV 480/Mo)
- Thundercreek (SV 390/mo)
- Hopper Bin (SV 320/Mo)
- Brandt conveyor (SV 140/Mo)
- A few examples of keywords are:
- Their current organic traffic is 1,700/month on average.
- The estimated monthly savings if they were to pay for the keywords in a paid search campaign is $1,710 (Up 6% over the last 60 days.)
ND SEO Competitors (organic competition for traffic)
The trendline below shows North Star Ag’s top 48 keywords are competing with major national industry sites like machinerypete.com and tractorhouse.com within North Dakota.
Biggest SEO Fixes
We are still in the process of updating the site, but here are the changes we’ve made. We are continuing to update the meta and strategically organize the site page and linking hierarchy to point to their most important products.
- Improved site speed
- Removed unnecessary plugins
- Updated current plugins
- Code cleanup
- Updated meta (titles, descriptions)
- Reduced image sizes
- Site design changes (adding in additional engagement assets)