by opgomarketing | Aug 7, 2024 | Analytics, Q4 2024 Newsletter Posts
% of New Customers Growth Indicator: The percentage of new customers is a direct indicator of business growth. A high percentage of new customers signifies successful marketing and outreach efforts, suggesting the business is expanding its reach and attracting fresh...
by opgomarketing | Jul 24, 2024 | Analytics, SEO
SEO Work: Background OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on site...
by opgomarketing | Jul 9, 2024 | Analytics, Content Marketing, Marketing Automation
Email marketing is one of the best ways to keep your customers engaged, drive sales, and build a loyal community. But how do you know if your emails are hitting the mark? That’s where analytics come in! Set Your Goals and KPIs First things first, what do you...
by opgomarketing | Jul 8, 2024 | Analytics, Digital Marketing
New Feature: Custom Bins in Looker Studio If you’ve been in Looker Studio in the past couple of weeks, you might have noticed a new feature in your data sources and charts: custom bins! Custom bins make it easier to categorize dimensions without having to use a fully...
by opgomarketing | Mar 29, 2024 | Analytics, Digital Marketing
Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you...
by Tiffanie Honeyman | Mar 29, 2024 | Analytics, Digital Marketing
Unlock the power of insights on your website’s engagement with our guide on “How to Track PDF Downloads in GA4”. No matter the nature of your website, tracking users’ engagement can provide valuable insight on their intent and experience. Depending on what kind of...
