Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you...
Unlock the power of insights on your website’s engagement with our guide on “How to Track PDF Downloads in GA4”. No matter the nature of your website, tracking users’ engagement can provide valuable insight on their intent and experience. Depending on what kind of...