WHAT IS GOOGLE ANALYTICS? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even if you don’t use all the other free Google tools, use this...
How to Give a Partner or Agency Access Not sure how to create a Facebook Business Suite and connect to Facebook Business Manager? Let OpGo Marketing teach you the steps! Before we start: Confirm that you have a personal Facebook account set up. This account will need...
With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting methods change. Your ad targeting can still be very effective...
If you are not using the Facebook Pixel to track conversions from your Ad campaigns, you are not fully utilizing the power of Facebook advertising. By understanding your FB Pixel data, you can unlock so many more possibilities to enhance your conversion value and...
Google will soon add dynamic image extensions to ads. These will appear alongside thefleet of other ad extensions available, such as structured snippet, sitelink, callout,message, and most recently lead-form extensions.The feature is in beta with no official release...
THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any...
