by Haley Bruggeman | Apr 20, 2023 | Content Marketing, Digital Marketing, Marketing Strategy & Plans, Social Media
Influencer marketing has made a significant impact on the marketing landscape in 2023, and its growth shows no signs of slowing down. Social media is constantly evolving, introducing new platforms, trends, and user engagement methods. Incorporating influencer...
by Tiffanie Honeyman | Feb 14, 2023 | Digital Marketing, Content Marketing, Marketing Strategy & Plans, Social Media
With the digital marketing world rapidly evolving, it’s essential to stay up-to-date with the latest digital marketing trends to keep your business ahead of the competition. With new marketing technologies and innovative marketing trends constantly emerging,...
by opgomarketing | Feb 9, 2023 | Social Media, Branding & Identification, Content Marketing, Digital Marketing
In the world of digital marketing, visuals are one of the most powerful tools available. Captivating imagery can be used to draw attention and effectively communicate a message with just one glance from consumers. From social media posts to website designs, visuals...
by opgomarketing | May 27, 2021 | Digital Marketing, Social Media
With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting methods change. Your ad targeting can still be very effective...
by opgomarketing | Apr 13, 2020 | Social Media
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...
by opgomarketing | Jan 16, 2020 | Digital Marketing, Social Media
HOW TO USE YOUR FACEBOOK PIXEL Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase....
